News

Jumbo FoodMarkt - news in retail design

The last 1.5 years VBAT worked together closely with the Van Eerd family and the formula innovation team to create this unique store format; strategy, concept and design; from store lay out & style, communication and all 3 & 2d department design. 6000m2 focused on authenticity, love of food and customer intimacy. Not just for your daily groceries, but a store full of food specialists. Even with more than 30 cooks to get inspired by or just conveniently to eat in and out.
 
(Opening 27 March 2013 in Breda)

26 FEBRUARY 2013

Lecture at IBERO University

Pieter Jelle Braaksma, VBAT.MX’s creative director, conducted a lecture at IBERO university called: What is a brand? The lec...
Read more 11 SEPTEMBER 2014

VBAT redesigns 34-year-old Nigerian Icon

In 1970 the Gulder brand has designed their own bottle, which has been embraced by Nigeria over the last 34 years. Gulder is Niger...
Read more 9 SEPTEMBER 2014

VBAT design for Brand in the press

In an article about beer brands from the Dutch Limburg region, Verpakken magazine has featured the new packaging which VBAT has de...
Read more 8 SEPTEMBER 2014

VBAT.mx sponsors World Press Photo expo

VBAT is among the Sponsors of the World Press Photo expo in Mexico City. This year the expo is in the amazing Franz Mayer museum.
Read more 3 SEPTEMBER 2014

Stefan Pangratz judges in Design Panel

VBAT`s Design Director Stefan Pangratz is one of the judges of the Marketing Tribune Design Panel, together with Claire Parker (De...
Read more 26 AUGUST 2014

VBAT`s creatives on Marketingonline

VBAT`s creatives naturally like to share their personal experiences with Design. Maarten van Disseldorp published a blog article a...
Read more 24 AUGUST 2014

New logo and packaging Brand Bier reviewed

"A lot of craft and care has gone into the design of the bottle and Brand’s brand architecture," that`s what  Undercons...
Read more 12 AUGUST 2014

VBAT`s creatives on Marketingonline

The fringes of Amsterdam's industrial eastern docklands seems an inappropriate place to send VBAT's precious creatives. Amongst th...
Read more 11 AUGUST 2014

The C-Word Talk # 3: Creativity & Hollywood

“Creativity is a beast…you have to let it roam” - Yorick van Wageningen, Actor.As part of our ongoing C-Word ta...
Read more 8 AUGUST 2014