Jumbo FoodMarkt - news in retail design

The last 1.5 years VBAT worked together closely with the Van Eerd family and the formula innovation team to create this unique store format; strategy, concept and design; from store lay out & style, communication and all 3 & 2d department design. 6000m2 focused on authenticity, love of food and customer intimacy. Not just for your daily groceries, but a store full of food specialists. Even with more than 30 cooks to get inspired by or just conveniently to eat in and out.
(Opening 27 March 2013 in Breda)

26 FEBRUARY 2013

Pure Dutch Design

Due to its strong position in the restaurant segment, Sourcy is one of the most well known mineral water brands in the Netherlands...
Read more 12 NOVEMBER 2015

Proud connector

As mobile devices increasingly dominate our daily routines, we become more and more dependent on them. The M-lab is a retail formu...
Read more 12 NOVEMBER 2015

Positive energy

Nuon’s refreshed visual identity reinforces the brands customer focused approach. It is the visual embodiment of their...
Read more 12 NOVEMBER 2015

Positive personality

2015 brought a new dawn for Dutch insurance giant Reaal. Freed from it’s holding company, it was time to spread its wings wi...
Read more 12 NOVEMBER 2015

Branding a world class music hall

VBAT was commissioned to refresh the visual style of the campaigns of Het Concertgebouw, one of the finest concert halls in the wo...
Read more 12 NOVEMBER 2015

Bold challenger

The financial crisis and a deep rooted distrust of financial institutions in the Netherlands created the need for SNS to listen mo...
Read more 12 NOVEMBER 2015


During Dutch Design Week 2015, BNO NEXTpack hosted SUPERFAST together with PDMA (Produkt Innovation Management Association) and VN...
Read more 5 NOVEMBER 2015

It's a Celebration

Three of our colleagues are celebrating a special jubilee: Anthony Ford, 5 years at VBATSaskia Hellegers, 25 years at VBATLilian...
Read more 2 NOVEMBER 2015

ETOS refreshed - First store opened

Etos has opened the doors to a completely new store in Amsterdam. The location is the first one carrying the new logo, exterior an...
Read more 30 OCTOBER 2015