News

VBAT refreshes Amsterdam Gay Pride

VBAT has created a new visual identity for the Amsterdam Gay Pride (AGP). The logotype itself is constructed of an overlapping A, G and P, whose forms reference the arches of Amsterdam’s historic canal bridges. This simple keyline structure, signed off with ‘Amsterdam Gay Pride’ provides a versatile framework to which bright rainbow colours and pattern are added to increase expressiveness. This framework, in conjunction with patterns referencing kitsch and Amsterdam popular culture, offers the possibility to create seemingly endless versions of the logotype.

5 MARCH 2013

Great scores for Jumbo Foodmarkt

The concept and design of Jumbo Foodmarkt have been judged by the design panel of Marketing Tribune. VBAT is proud about the great...

VBAT.MX in Fonk

Fonk Magazine recently announced VBAT.MX, our new office in Mexico City.

Eugene Bay awarded: Dutch Royal Honour

VBAT's founder and chairman Eugene Bay has been awarded with Dutch Royal Honour recently and from now on can proudly call himself...
Read more 29 APRIL 2013

Jumbo Foodmarkt in the press

The Dutch 'Levensmiddelenkrant' has published a two pages interview about Jumbo Foodmarkt. VBAT’s groundbreaking new concept...
Read more 27 APRIL 2013

VBAT DEBUTS NEW COMPANY IDENTITY

VBAT has unveiled its new company identity. The refreshed identity coincides with the opening of our first international office i...
Read more 16 APRIL 2013

VBAT opens VBAT.MX

VBAT has opened its first office abroad. VBAT.MX in Mexico City will service VBAT’s Mexican clients as well as new busines...
Read more 15 APRIL 2013

Everyday value made iconic

Dairy in Romania is a fragmented market. Many brands compete from value to origin to premium. Oké is the clever, everyday c...
Read more 15 APRIL 2013

Royal Packaging for Mona

This month, Holland will get a new king. Real Dutch celebrate this day with the delicious royal pudding, the "Kroningstoetje". VBA...
Read more 3 APRIL 2013

Sourcy Holy Soda

VBAT created the label design for a new fizzy soft drink. A very tasty, low cal product with only natural ingredients and no artif...
Read more 3 APRIL 2013

GAMMA: The professional approach

The Challenge: Develop a premium private label range for Gamma, confirming their number 1 position as D.I.Y. Retailer.  The S...
Read more 27 MARCH 2013

For the Love of Food

VBAT’s groundbreaking new concept for Jumbo Foodmarkt opened in Breda. Jumbo's flagship store aims to elevate the love of fo...
Read more 27 MARCH 2013

Award: Gouden Spijker for GAMMA

MIX magazine has awarded GAMMA with a “Gouden Spijker” in the category “action” for the biggest impact wit...
Read more 26 MARCH 2013

AlphVBAT Type Faces Talk #3

Recently designer David Quay gave a highly personal talk to VBAT on his work and great love of vernacular typography. His talk en...
Read more 20 MARCH 2013

Annual report for Dutch Railways (NS)

For the 6th time in a row VBAT has created the annual report for NS. Through a clear division of the report segments it remains i...
Read more 19 MARCH 2013

VBAT packs Pickwick Slow Tea

Taking time for each other while enjoying a cup of tea. This is the idea behind Pickwick Slow Tea. VBAT has created the new packa...
Read more 14 MARCH 2013

New packaging for Mona 2013

Every month VBAT creates a new packaging for Mona's dessert of the month (toetje van de maand).  This delicious pudding vari...
Read more 12 MARCH 2013

Jumbo FoodMarkt - news in retail design

The last 1.5 years VBAT worked together closely with the Van Eerd family and the formula innovation team to create this unique sto...
Read more 26 FEBRUARY 2013

VBAT proudly presents GAMMA Colour ID

VBAT recently developed a new packaging line for GAMMA, the leading DIY chain in the Netherlands.The Challenge: Creating more cre...
Read more 18 FEBRUARY 2013

VBAT in Designpanel

As one of the members of the designpanel in Marketing Tribune, VBAT creative Stefan Pangratz is giving his opinion about the visua...
Read more 29 JANUARY 2013

New packaging for Mona

Every month VBAT creates a new packaging for Mona's dessert of the month (toetje van de maand).  The Mona team consists of r...
Read more 23 JANUARY 2013

GAMMA featured in FD Retail Dossier

Recently an interview with Lennart Broere, manager formula management at GAMMA, has been featured in the Retail & Customer Loy...
Read more 9 JANUARY 2013

VBAT Meet Market winner in FONK

Recently the portfolio of the third VBAT Meet Market winner Luke McIlven has been featured in FONK Magazine. VBAT creative Graham...
Read more 9 JANUARY 2013

AlphVBAT Type Faces Talk #2

Back in April 2012 VBAT invited Brazilian typographic designer Yomar Augusto to give it's designers the unique opportunity to part...
Read more 9 JANUARY 2013

VBAT Meet Market winners in FONK

FONK magazine has featured the portfolios of two VBAT Meet Market winners: Merel Schenk and Marc ter Horst. VBAT creative and Meet...
Read more 19 DECEMBER 2012

GAMMA featured in Best of 2012

We are proud to announce that the new colour department of GAMMA is featured in Best of 2012 of MarketingTribune.
Read more 19 DECEMBER 2012

VBAT in Designpanel

VBAT creative Stefan Pangratz is one of the members of the designpanel in MarketingTribune. In the latest edition he gives his opi...
Read more 19 DECEMBER 2012

VBAT in RED ALERT

VBAT is featured in RED ALERT 2012. This annual edition of FONK magazine may also apply as the trendsetter in terms of the creativ...
Read more 18 DECEMBER 2012

VBAT Meet Market in FONK

VBAT Meet Market has been featured in FONK Magazine # 25 with a double spread. The three winning portfolios are going to be showca...
Read more 5 DECEMBER 2012

GAMMA featured in new retail book

"Instore communication that navigates, inspires, informs and activates". That is what Carin Frijters writes about VBATs recent wor...
Read more 4 DECEMBER 2012

AlphVBAT TYPE FACES TALK #1

Last week, Jason Smith (Fontsmith) gave an inspiring and entertaining talk about his typographic world and some of the curious cha...
Read more 28 NOVEMBER 2012

Pleased to Meet You

Thanks to all the creatives who joined us at VBAT Meet Market. We were seriously impressed by the standard of fresh design talent...
Read more 21 NOVEMBER 2012

In touch with Mediq

Mediq pharmacy asked us to design a private label brand for them that would appeal to their customers with a pure and accessible l...
Read more 20 NOVEMBER 2012

An encounter with Paul Barbera

Recently VBAT had the great photographer Paul Barbera in the house. Earlier this year we worked with him on the rebranding of D.E...
Read more 13 NOVEMBER 2012

Brand Bier Awards Prize

VBAT were thrilled to design the identity for Brand Bier’s first pils brewery competition organized with PINT, the beer cons...
Read more 9 NOVEMBER 2012

Sky Radio’s New Look

Our 2012 logo and identity refresh for the contemporary music station reflects their dynamic programming and broad listener base....
Read more 21 SEPTEMBER 2012

Calling all fresh talent

Meet Market is ready to welcome creatives to our pop-up gallery in Amsterdam. Our creative exchange event is on from October 29-No...
Read more 5 SEPTEMBER 2012

VBAT wins red dot Award for SOL

VBAT wins a Red Dot Award for communication design for the new bottle and outer box for SOL beer. SOL Mexico invited us to create...
Read more 1 AUGUST 2012

A new visual identity for D.E MASTER BLENDERS 1753

Our redesign of the logo and visual identity for D.E MASTER BLENDERS 1753 aims to capture the colour and ritual of coffee and...
Read more 12 JUNE 2012

An international design for Sol Beer

Sol beer brand is a true original and much-loved Mexican classic. In reworking the visual identity for the premium pilsner market...
Read more 22 MAY 2012

AlphVBAT Typography Workshop

VBAT recently invited Brazilian typographic designer Yomar Augusto to give it's designers the unique opportunity to participate in...
Read more 9 MAY 2012

VBAT featured in Powershop 3

We’re proud to announce that the SNS retail store is featured in Frame's latest publication in the Powershop series. Powersh...
Read more 14 FEBRUARY 2012

VBAT are featured in SUPERMART

A selection of our work is on display at the ‘SUPERMART' exhibition in the Museum of the Image, Breda. ‘SUPERMART' is...
Read more 14 DECEMBER 2011

PostNL turns Christmas orange

This year PostNL encouraged customers to go to eenoranjekerst.nl and send an orange holiday greeting card to their loved ones. For...
Read more 6 DECEMBER 2011

A new identity for The HEINEKEN Company

VBAT designed a new global visual identity for The HEINEKEN Company. It was designed to help differentiate the company from the br...
Read more 30 SEPTEMBER 2011

FBTO gets a splash of colour

FBTO asked us to develop a fresh and optimistic new identity to help them reconnect with their target group.
Read more 22 JUNE 2011

From Russia with love

A new identity for Tri Medvedya (one of Russia’s national beers) was revealed to the world at the nation’s biggest roc...
Read more 16 JUNE 2011

Heineken in London

Following the new pay-off for Heineken, VBAT designed a new key visual to launch 'open your world' worldwide. During May 2011, the...
Read more 26 MAY 2011

Get Refreshed!

Have you always wanted to check out what goes on behind the scenes of a branding and design agency? On Thursday, 12 May VBAT opene...
Read more 4 MAY 2011

A new identity for PostNL

VBAT has been tasked with the rebranding of TNT Post to the newly unveiled PostNL. The full-scale identity project involves design...
Read more 18 APRIL 2011

VBAT represented at Vroaam!

Vroaam! is the yearly national career event for creatives organized by the Association of Dutch Designers (BNO), Photographers Fed...
Read more 31 MARCH 2011

WPPed Cream Award 2010

VBAT wins WPPed Cream award 2010 for Libelle T-Spot activation concept. Libelle, a lifestyle magazine for women, invited us to dev...
Read more 13 DECEMBER 2010

Eugene at Design Jury

Eugene Bay is president at the 2010 Design jury at Eurobest in Hamburg this week. The Eurobest Awards celebrates Europe’s cr...
Read more 6 DECEMBER 2010

New identity for Cuauhtémoc Moctezuma

VBAT developed the new identity for one of the largest Mexican breweries, Cuauhtémoc Moctezuma. The perfect design was all...
Read more 9 NOVEMBER 2010

Amstel celebrates with a revitalised presence

Amstel celebrates 140 years of quality brewing tradition and emotional consumer enjoyment with a revitalised presence that highlig...
Read more 13 SEPTEMBER 2010

Gold at Graphis Awards

VBAT has won Gold at the Graphis Design Annual 2011 Awards. Graphis, based in New York, serves as a platform for outstanding work...
Read more 25 AUGUST 2010

VBAT Unveils New Identity for Amvest

Since winning the pitch at the end of 2009, VBAT have worked on developing the complete Amvest identity. Based on the logo design,...
Read more 8 AUGUST 2010

Dieline Award

VBAT was recognised at The 2010 Dieline Awards in Chicago’s Trump Tower. We received the silver award for innovative package...
Read more 15 APRIL 2010

New brand identity for Telfort

Telfort’s new identity will be implemented nationwide throughout their 36 retail stores, on all packaging and across all com...
Read more 12 APRIL 2010

Best Dutch introductions of 2009!

3 Products designed by VBAT have been recognized by the Levensmiddelenkrant as part of the Best Introductions of 2009! Shine of Cr...
Read more 23 MARCH 2010

NS gets the buzz going with annual report

For the third successive year, NS launched an annual report with an unconventional concept, revealing the voice of their travelers...
Read more 20 FEBRUARY 2010

Game on for Gamma

GAMMA implements new 10.000m2 DIY retail concept stretching identity, store design, communication and PL packaging range.
Read more 19 JANUARY 2010

Chile’s no.1 brand chooses VBAT for a major identity refresh

Chile’s largest brewer, CCU, has appointed VBAT to relaunch the country’s biggest brand, Cristal beer.
Read more 15 DECEMBER 2009

We win a Sijthoffprijs

Our work on NS Annual Report 2008 receives Sijthoffprijs.
Read more 27 NOVEMBER 2009

No.1 Consumer Brand

Mona, one of our longest running brands is voted as #1 Consumer Brand in an extraordinary jump from 7th to 1st place in just 2 yea...
Read more 9 OCTOBER 2009

Pentaward

Jillz sparkles to success winning a 2009 Silver Pentaward.
Read more 6 OCTOBER 2009

ADCN hall of fame

Eugene Bay is inaugurated into the ADCN hall of fame.
Read more 1 SEPTEMBER 2009

Eurobest Award

VBAT wins a Eurobest Award for our work on Amstel Pulse.
Read more 1 DECEMBER 2008

Pentaward

Segredo celebrates in Brazilian style after winning a 2008 Bronze Pentaward.
Read more 30 OCTOBER 2008

Cannes Lions

VBAT wins a Gold Lion in Cannes with Amstel Pulse.
Read more 1 JULY 2008

Red Dot Award

VBAT wins a Red Dot Award for Whole Earth can design.
Read more 1 MAY 2008

Design Week Awards

We receive an Honourable commendation for our Grapedistrict work at the Design Week Awards.        
Read more 19 FEBRUARY 2007

ADCN Yearbook

VBAT develops the grid for the ADCN Yearbook, which will be used for the next 5 years.
Read more 1 DECEMBER 2006

Changes at the top

Teun Anders leaves VBAT. Eugene Bay is the sole founding partner still active at the company.
Read more 30 JUNE 2006

Awards

We win a London FAB Award for our Not Guilty ice cream packaging. We win a Dutch Design Award for our work with Buna Bet coffee f...
Read more 22 MAY 2006

Expansion

Retail Design and Retail Branding become increasingly important areas of business.
Read more 1 JANUARY 2006

Back to only VBAT

After 3 years of integration with Enterprise IG we decide to continue as a separate entity within the WPP group.
Read more 1 JANUARY 2005

Moving back to Amsterdam

VBAT moves back to Amsterdam to a magnificent old bicycle factory in the Pilotenstraat. Growth steadily continues and we grow to 9...
Read more 1 MARCH 2004

Design Award

Our ABN AMRO Sibos Conference Stand wins a special merit at the US Exhibitor International Awards.  
Read more 25 FEBRUARY 2004

ADCN Silver Award

We win a Silver ADCN award for our Etos (chemists) private label packaging.
Read more 1 JUNE 2002

VBAT acquires Brown/KSDP

Due to a worldwide WPP takeover of Brown and KSDP, VBAT acquires Brown/KSDP’s Amsterdam offices and clients. A team of 9 joi...
Read more 1 FEBRUARY 2002

New office

After 16 years we move from our home to new offices at Schiphol Airport.
Read more 1 MAY 2000

ADCN Award

We win a Gold ADCN award for the Bykare Pharmaceuticals packaging range.
Read more 1 JUNE 1998

ADCN Silver Award

We win a Silver ADCN award for CPC packaging.
Read more 1 JUNE 1996

ADCN Silver Awards

We win three Silver ADCN awards. For Douwe Egberts Coffee Systems, an identity for Urban Opera (self promotion for Y&R) and an...
Read more 1 JANUARY 1994

Independence

Visser Bay Anders Toscani buys the 50% stake from Y&R group to become a 100% independent Design Agency. The full 100% is now o...
Read more 1 JANUARY 1993

ADCN Gold Award

We win an ADCN Lamp for the HEMA’s new Biscuit Line and an ADCN Golden Lamp for the Jordasch Jeans Brand Identity.
Read more 1 JUNE 1992

Winning mood

The Netherlands wins the European Football Championships. Our very first prize, a Gold ADCN (Art Directors Club of the Netherland...
Read more 1 MARCH 1988

Change at the top

The first of the original four to leave was our commercial partner, van Raam. As the only non-creative, she soon felt that she did...
Read more 1 JANUARY 1987

Steady growth

Our client and project portfolio steadily grows. We are working for a number of product lines for our clients Smiths Food Group, G...
Read more 1 FEBRUARY 1986

Our offer

In the ‘80s the design fraternity in the Netherlands was split into two camps. One group, which had access to all government...
Read more 1 APRIL 1984

Early clients

From day one we worked for a number of commercial mainstream consumer brands and a number of well-known corporate brands. Mona, t...
Read more 1 MARCH 1984