News

ETOS refreshed - First store opened

Etos has opened the doors to a completely new store in Amsterdam. The location is the first one carrying the new logo, exterior and interior design. The new logo is based on the original logo from 1919 and heritage is claimed to support the quality position of Etos. The new look and feel is developed by VBAT and will be rolled out to all 540 stores. Besides the logo VBAT has developed a new visual identity program, promotional style, private label strategy and packaging concept.

The new packaging concept focuses on a distinctive position of Etos as a brand amongst the well-known care and beauty brands. The packaging concept is split in a core range approach and added value concepts.

The packaging style is worked to a brand manual and roll out is handled by existing packaging agencies. The aim of the new concept is to build the brand as the most reliable and qualitative drugstore.

The packaging concept will also be introduced at retail formats of Ahold in USA and Czech Republic. The packaging style is typographical dominant and refined finishes of bottles and packs. All to deliver a quality offer next to the mayor brands. Etos as a confident brand in beauty, health and care.

Continue Back 30 OCTOBER 2015

VBAT's Susanne Leydes in Fonk

VBAT's account director Susanne Leydes has been featured in Fonk Magazine. The column 'Reclamedieren' highlights the touchpoints b...
Read more 28 JUNE 2018

VBAT Blog: 59 Rivoli

VBAT's Hayley Duszynski visited Paris and found this squat turned artspace: 59 Rivoli.  
Read more 21 JUNE 2018

VBAT Blog: Freitag

Recently, VBAT held a breakout session at What Design Can Do. Guiding Principles for Lasting Impact. This session was hosted by VB...
Read more 14 JUNE 2018

C-Word Talk: Jason Bruges

Recently, we welcomed Jason Bruges at VBAT for a C-Word Talk. For the ones who are unaware of what Jason’s work encompasses,...
Read more 7 JUNE 2018

C-Word Talk: Thomas Kolster

Recently, we welcomed Mr. Goodvertising Thomas Kolster at VBAT. Kolster, is one who believes advertising can do so much more than...
Read more 27 MAY 2018

D&AD Festival: Recap

VBAT's Craig Berry experiencing the D&AD festival, what he learnt, what he took away from it and his opinion of the whole thi...
Read more 17 MAY 2018

C-Word Talk: Massive Music

Recently, Luc van Stiphout: Head of Music & Brands, and Alex Normanton: EU Creative Director of Music & Brands of the in...
Read more 11 MAY 2018

VBAT Blog: Eenheidsworst

VBAT's Creative Director Graham Sturt and Senior Designer Maarten van Disseldorp wonder. Has 'less' gone too far? They outed their...
Read more 3 MAY 2018

New logo: Johan Cruijff ArenA

VBAT proudly developed the new logotype for the Johan Cruijff ArenA, symbolising the iconic stadium as ‘The Home of Legends&...
Read more 26 APRIL 2018