News

VBAT refreshes NS Kiosk

A formula that grew from a news stand in its early days to the destination on the station for your morning coffee and croissant. Part of the daily routine of the Dutch commuter and recreational train traveller.

The traditional kiosk stand was born in the nostalgic heyday of railway travel. Referencing the excitement and quest for travel, when a train journey was an exciting experience and not just a ‘must get to work’ part of daily life.

 

The interior and brand identity leverages materials and visual cues from the heyday of train travel and is inspired by the commercial illustrative work of the 1930’s. Through it’s proud and clear graphical lines and bold use of perspective the logo picks up the simple and stylish typographical work of Cassandre, referencing the O as the wheel of a train.

Continue Back 1 AUGUST 2015

The Packaging Design Talent Files

VBAT is part of BNO NEXTpack, an initiative which is turning the spotlight on Dutch Packaging Design. Denise Veenendaal won the BN...
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Nothing tops a refreshing Heineken. Except maybe a Heineken straight from the brewery. The good news is this is actually possible...
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Graham Sturt interviews Wim Crouwel

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VBAT Blog: Creative Excursion # 5

We occasionally need to take our binary-encoded creative brains outside of our digital comfort zone, to a world of inky splendor w...
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Pure Dutch Design

Due to its strong position in the restaurant segment, Sourcy is one of the most well known mineral water brands in the Netherlands...
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Proud connector

As mobile devices increasingly dominate our daily routines, we become more and more dependent on them. The M-lab is a retail formu...
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Positive energy

Nuon’s refreshed visual identity reinforces the brands customer focused approach. It is the visual embodiment of their...
Read more 12 NOVEMBER 2015