News

Bold challenger

The financial crisis and a deep rooted distrust of financial institutions in the Netherlands created the need for SNS to listen more to their customers, to simplify their offer and to do things differently.
 
Fortunately challenging the status quo has always been in the DNA of SNS. As such it was time to take on the other three big Dutch banks and to rethink the business of banking. Loud, clear, simple and proudly purple.
 

The clarity, distinctiveness & freshness of the identity together with this new approach to banking has quickly been accepted and embraced by the public. This resulting in an increase of new clients and mortgages being closed.

Continue Back 12 NOVEMBER 2015

VBAT Blog: Eva's diary

VBAT's intern Eva is wrapping up her internship. That's what she has experienced.
Read more 6 JANUARY 2016

Creative Director End of the Year Blog

  2015 will go down as a year of a number of great creative achievements across the company. VBAT's Creative Director Grah...
Read more 31 DECEMBER 2015

VBAT Blog: Being an intern at VBAT Part IV

Our British intern Mel about her life as an Expat.
Read more 29 DECEMBER 2015

BNO NEXTpack Oliebollen packaging test

Inspired by the yearly 'Oliebollentest' of the 'Algemeen Dagblad', BNO NEXTpack tested the packaging of the Oliebollenmix which ar...
Read more 28 DECEMBER 2015

Dutch Stroopwafels in Mexico City.

A few weeks ago, our client Dulcedam opened a new store in Mexico City. Located in one of the most traditional spots, “Colon...
Read more 17 DECEMBER 2015

The Packaging Design Talent Files

Maaike Fecken won the second prize at the BNO Packaging Talent Award 2015. The designer explains why she participated, and what sh...
Read more 16 DECEMBER 2015

The Packaging Design Talent Files

Sabine Krouwer won the first prize at the BNO Packaging Talent Award 2015 with her packaging design for Koopeenkoe.nl. The award i...
Read more 9 DECEMBER 2015

The Packaging Design Talent Files

VBAT is part of BNO NEXTpack, an initiative which is turning the spotlight on Dutch Packaging Design. Denise Veenendaal won the BN...
Read more 1 DECEMBER 2015

C-Word Talk: We Make VR

The C-Word Talks is an initiative to introduce VBAT to highly creative people from specialisms outside of our day to day work. The...
Read more 25 NOVEMBER 2015