News

Bold challenger

The financial crisis and a deep rooted distrust of financial institutions in the Netherlands created the need for SNS to listen more to their customers, to simplify their offer and to do things differently.
 
Fortunately challenging the status quo has always been in the DNA of SNS. As such it was time to take on the other three big Dutch banks and to rethink the business of banking. Loud, clear, simple and proudly purple.
 

The clarity, distinctiveness & freshness of the identity together with this new approach to banking has quickly been accepted and embraced by the public. This resulting in an increase of new clients and mortgages being closed.

Continue Back 12 NOVEMBER 2015

VBAT in the news

VBAT's TV-commercial for The Royal Concertgebouw has been featured in various Dutch press, like Adformatie, Marketing Tribune and...
Read more 15 MARCH 2016

Stefan Pangratz in Marketing Tribune Design Panel

VBAT's Design Director Stefan Pangratz judged together with fellow colleagues of other agencies the new logo of Ahoy Rotterdam in...
Read more 8 MARCH 2016

A Death in the VBAT Family

VBAT's Chairman and CEO Eugene Bay on the sudden death of Krijn Verhoek, one of VBAT's first staff members.
Read more 2 MARCH 2016

VBAT Blog: Exploring Agency Life

And so the journey begins…Who’s journey? What journey? And where to?Well, my journey. Hi! I’m Tijs Kramer, 25 y...
Read more 1 MARCH 2016

C-Ward Talk: Joep Beving on Music and Creativity

Joep Beving is a composer and musician, but to the international advertising community he is mostly known as the face of music age...
Read more 26 FEBRUARY 2016

GAMMA Wood & Wall in Fonk

VBAT's design for the GAMMA PL line Wood & Wall has been featured in a double spread in Fonk Magazine.
Read more 24 FEBRUARY 2016

VBAT Blog: To Take Under Consideration

This summer, UnderConsideration.com bring their BrandNieuwe Conference for the first time to Amsterdam. Read here an interview wit...
Read more 18 FEBRUARY 2016

VBAT Blog: The Miami Files

VBAT's Brand Director LATAM Patrick van Schie explains why good design is organic.
Read more 16 FEBRUARY 2016

Enoki in RetailTrends

Enoki is a Japanese delicacy and since last summer also a Fresh Asian Take Away concept on Dutch railway stations. RetailTrends pu...
Read more 11 FEBRUARY 2016