News

ETOS refreshed - First store opened

Etos has opened the doors to a completely new store in Amsterdam. The location is the first one carrying the new logo, exterior and interior design. The new logo is based on the original logo from 1919 and heritage is claimed to support the quality position of Etos. The new look and feel is developed by VBAT and will be rolled out to all 540 stores. Besides the logo VBAT has developed a new visual identity program, promotional style, private label strategy and packaging concept.

The new packaging concept focuses on a distinctive position of Etos as a brand amongst the well-known care and beauty brands. The packaging concept is split in a core range approach and added value concepts.

The packaging style is worked to a brand manual and roll out is handled by existing packaging agencies. The aim of the new concept is to build the brand as the most reliable and qualitative drugstore.

The packaging concept will also be introduced at retail formats of Ahold in USA and Czech Republic. The packaging style is typographical dominant and refined finishes of bottles and packs. All to deliver a quality offer next to the mayor brands. Etos as a confident brand in beauty, health and care.

Continue Back 30 OCTOBER 2015

VBAT in Tijdschrift voor Marketing

VBAT's work for The Royal Concertgebouw has been featured in Tijdschrift voor Marketing. Please download the article below.

GAMMA Wood & Wall in Verpakken

VBAT's packaging design for GAMMA Wood and Wall has been featured in Verpakken Magazine.

VBAT Blog: Vermouth is Back

Folloing VBAT's Creative Vasco Valentim in recent years, Vermouth made a comeback in Spain and beyond, with home-grown Vermouth...
Read more 29 MARCH 2016

VBAT Blog: Generation Gender Neutral

Guestblogger Annet Kloprogge on a (slightly) new phenomenon: Gender neutrality.
Read more 24 MARCH 2016

GAMMA Wood & Wall is Runner up

VBAT's PL design for GAMMA Wood & Wall was awarded Runner up at the first NL Packaging Awards.
Read more 17 MARCH 2016

VBAT in the news

VBAT's TV-commercial for The Royal Concertgebouw has been featured in various Dutch press, like Adformatie, Marketing Tribune and...
Read more 15 MARCH 2016

Stefan Pangratz in Marketing Tribune Design Panel

VBAT's Design Director Stefan Pangratz judged together with fellow colleagues of other agencies the new logo of Ahoy Rotterdam in...
Read more 8 MARCH 2016

A Death in the VBAT Family

VBAT's Chairman and CEO Eugene Bay on the sudden death of Krijn Verhoek, one of VBAT's first staff members.
Read more 2 MARCH 2016

VBAT Blog: Exploring Agency Life

And so the journey begins…Who’s journey? What journey? And where to?Well, my journey. Hi! I’m Tijs Kramer, 25 y...
Read more 1 MARCH 2016