News

Bold challenger

The financial crisis and a deep rooted distrust of financial institutions in the Netherlands created the need for SNS to listen more to their customers, to simplify their offer and to do things differently.
 
Fortunately challenging the status quo has always been in the DNA of SNS. As such it was time to take on the other three big Dutch banks and to rethink the business of banking. Loud, clear, simple and proudly purple.
 

The clarity, distinctiveness & freshness of the identity together with this new approach to banking has quickly been accepted and embraced by the public. This resulting in an increase of new clients and mortgages being closed.

Continue Back 12 NOVEMBER 2015

Fresher than ever

Nothing tops a refreshing Heineken. Except maybe a Heineken straight from the brewery. The good news is this is actually possible...
Read more 25 NOVEMBER 2015

Graham Sturt interviews Wim Crouwel

VBAT's Creative Director Graham Sturt first was introduced to Dutch Design during his studies in the early 90's. He was hypnotical...
Read more 24 NOVEMBER 2015

VBAT Blog: A glow in the Dark

Mel, our British intern, went back to Eindhoven for GLOW. Despite the bad weather, she really had a great night out.
Read more 19 NOVEMBER 2015

VBAT Blog: Creative Excursion # 5

We occasionally need to take our binary-encoded creative brains outside of our digital comfort zone, to a world of inky splendor w...
Read more 13 NOVEMBER 2015

Pure Dutch Design

Due to its strong position in the restaurant segment, Sourcy is one of the most well known mineral water brands in the Netherlands...
Read more 12 NOVEMBER 2015

Proud connector

As mobile devices increasingly dominate our daily routines, we become more and more dependent on them. The M-lab is a retail formu...
Read more 12 NOVEMBER 2015

Positive energy

Nuon’s refreshed visual identity reinforces the brands customer focused approach. It is the visual embodiment of their...
Read more 12 NOVEMBER 2015

Positive personality

2015 brought a new dawn for Dutch insurance giant Reaal. Freed from it’s holding company, it was time to spread its wings wi...
Read more 12 NOVEMBER 2015

Branding a world class music hall

VBAT was commissioned to refresh the visual style of the campaigns of Het Concertgebouw, one of the finest concert halls in the wo...
Read more 12 NOVEMBER 2015