News

Bold challenger

The financial crisis and a deep rooted distrust of financial institutions in the Netherlands created the need for SNS to listen more to their customers, to simplify their offer and to do things differently.
 
Fortunately challenging the status quo has always been in the DNA of SNS. As such it was time to take on the other three big Dutch banks and to rethink the business of banking. Loud, clear, simple and proudly purple.
 

The clarity, distinctiveness & freshness of the identity together with this new approach to banking has quickly been accepted and embraced by the public. This resulting in an increase of new clients and mortgages being closed.

Continue Back 12 NOVEMBER 2015

VBAT in Tijdschrift voor Marketing

VBAT's work for The Royal Concertgebouw has been featured in Tijdschrift voor Marketing. Please download the article below.

GAMMA Wood & Wall in Verpakken

VBAT's packaging design for GAMMA Wood and Wall has been featured in Verpakken Magazine.

VBAT Blog: Vermouth is Back

Folloing VBAT's Creative Vasco Valentim in recent years, Vermouth made a comeback in Spain and beyond, with home-grown Vermouth...
Read more 29 MARCH 2016

VBAT Blog: Generation Gender Neutral

Guestblogger Annet Kloprogge on a (slightly) new phenomenon: Gender neutrality.
Read more 24 MARCH 2016

GAMMA Wood & Wall is Runner up

VBAT's PL design for GAMMA Wood & Wall was awarded Runner up at the first NL Packaging Awards.
Read more 17 MARCH 2016

VBAT in the news

VBAT's TV-commercial for The Royal Concertgebouw has been featured in various Dutch press, like Adformatie, Marketing Tribune and...
Read more 15 MARCH 2016

Stefan Pangratz in Marketing Tribune Design Panel

VBAT's Design Director Stefan Pangratz judged together with fellow colleagues of other agencies the new logo of Ahoy Rotterdam in...
Read more 8 MARCH 2016

A Death in the VBAT Family

VBAT's Chairman and CEO Eugene Bay on the sudden death of Krijn Verhoek, one of VBAT's first staff members.
Read more 2 MARCH 2016

VBAT Blog: Exploring Agency Life

And so the journey begins…Who’s journey? What journey? And where to?Well, my journey. Hi! I’m Tijs Kramer, 25 y...
Read more 1 MARCH 2016