News

VBAT refreshes NS Kiosk

A formula that grew from a news stand in its early days to the destination on the station for your morning coffee and croissant. Part of the daily routine of the Dutch commuter and recreational train traveller.

The traditional kiosk stand was born in the nostalgic heyday of railway travel. Referencing the excitement and quest for travel, when a train journey was an exciting experience and not just a ‘must get to work’ part of daily life.

 

The interior and brand identity leverages materials and visual cues from the heyday of train travel and is inspired by the commercial illustrative work of the 1930’s. Through it’s proud and clear graphical lines and bold use of perspective the logo picks up the simple and stylish typographical work of Cassandre, referencing the O as the wheel of a train.

Continue Back 1 AUGUST 2015

Dutch Stroopwafels in Mexico City.

A few weeks ago, our client Dulcedam opened a new store in Mexico City. Located in one of the most traditional spots, “Colon...
Read more 17 DECEMBER 2015

The Packaging Design Talent Files

Maaike Fecken won the second prize at the BNO Packaging Talent Award 2015. The designer explains why she participated, and what sh...
Read more 16 DECEMBER 2015

The Packaging Design Talent Files

Sabine Krouwer won the first prize at the BNO Packaging Talent Award 2015 with her packaging design for Koopeenkoe.nl. The award i...
Read more 9 DECEMBER 2015

The Packaging Design Talent Files

VBAT is part of BNO NEXTpack, an initiative which is turning the spotlight on Dutch Packaging Design. Denise Veenendaal won the BN...
Read more 1 DECEMBER 2015

C-Word Talk: We Make VR

The C-Word Talks is an initiative to introduce VBAT to highly creative people from specialisms outside of our day to day work. The...
Read more 25 NOVEMBER 2015

Fresher than ever

Nothing tops a refreshing Heineken. Except maybe a Heineken straight from the brewery. The good news is this is actually possible...
Read more 25 NOVEMBER 2015

Graham Sturt interviews Wim Crouwel

VBAT's Creative Director Graham Sturt first was introduced to Dutch Design during his studies in the early 90's. He was hypnotical...
Read more 24 NOVEMBER 2015

VBAT Blog: A glow in the Dark

Mel, our British intern, went back to Eindhoven for GLOW. Despite the bad weather, she really had a great night out.
Read more 19 NOVEMBER 2015

VBAT Blog: Creative Excursion # 5

We occasionally need to take our binary-encoded creative brains outside of our digital comfort zone, to a world of inky splendor w...
Read more 13 NOVEMBER 2015