News

Pure Dutch Design

Due to its strong position in the restaurant segment, Sourcy is one of the most well known mineral water brands in the Netherlands.VBAT was briefed to develop a new iconic glass bottle – a clear reflection of the brand’s core values befitting of every dinner occasion, whether a high quality restaurant or mainstream outlet.

In recent years the brand’s packaging strategy has been to develop separate bottle designs for high quality and mainstream restaurants. Aside from high production and logistical costs, this has not helped maintain a clear brand image for Sourcy.

As a strong established brand coming from a single source the creative solution was to develop one iconic bottle, suitable for carbonated mineral water, respecting market colour codes and fitting within Sourcy’s current standard bottling lines. The new stylish outer shape is enriched with a deep embossed lens that serves as a podium for the brand’s lion emblem, which, together with the higher shoulders of this new bottle reflects the proud character of the brand going back to the essence, iconic without fuss, elegant yet understated.

Continue Back 12 NOVEMBER 2015

Dutch Stroopwafels in Mexico City.

A few weeks ago, our client Dulcedam opened a new store in Mexico City. Located in one of the most traditional spots, “Colon...
Read more 17 DECEMBER 2015

The Packaging Design Talent Files

Maaike Fecken won the second prize at the BNO Packaging Talent Award 2015. The designer explains why she participated, and what sh...
Read more 16 DECEMBER 2015

The Packaging Design Talent Files

Sabine Krouwer won the first prize at the BNO Packaging Talent Award 2015 with her packaging design for Koopeenkoe.nl. The award i...
Read more 9 DECEMBER 2015

The Packaging Design Talent Files

VBAT is part of BNO NEXTpack, an initiative which is turning the spotlight on Dutch Packaging Design. Denise Veenendaal won the BN...
Read more 1 DECEMBER 2015

C-Word Talk: We Make VR

The C-Word Talks is an initiative to introduce VBAT to highly creative people from specialisms outside of our day to day work. The...
Read more 25 NOVEMBER 2015

Fresher than ever

Nothing tops a refreshing Heineken. Except maybe a Heineken straight from the brewery. The good news is this is actually possible...
Read more 25 NOVEMBER 2015

Graham Sturt interviews Wim Crouwel

VBAT's Creative Director Graham Sturt first was introduced to Dutch Design during his studies in the early 90's. He was hypnotical...
Read more 24 NOVEMBER 2015

VBAT Blog: A glow in the Dark

Mel, our British intern, went back to Eindhoven for GLOW. Despite the bad weather, she really had a great night out.
Read more 19 NOVEMBER 2015

VBAT Blog: Creative Excursion # 5

We occasionally need to take our binary-encoded creative brains outside of our digital comfort zone, to a world of inky splendor w...
Read more 13 NOVEMBER 2015