News

Branding a world class music hall

VBAT was commissioned to refresh the visual style of the campaigns of Het Concertgebouw, one of the finest concert halls in the world.. With no real graphic system in place, all existing communications were inconsistent in terms of photography, layout, use of graphic elements and logo lock-ups.

Inspiration was drawn from the classical architecture of the building itself. Atop the Great Hall sits a gilded lyra, the instrument of Apollo, the Greek god of music. As a highly recognised symbol of Het Concertgebouw, it’s outer shape forms the basis for a new graphic system.

Colour inspiration came from the rich velvet and leather upholstery found inside the building.

As a finishing touch we reintroduced the Futura family as the Het Concertgebouw brand typeface. Ultimately flexible in use, we created a design system that can be applied easily across all communication platforms, in both traditional or digital media. Reminiscent of the eight bars of a musical scale we created a new lock-up for the brand logo and pay-off. Set to music with an array of scales in various styles i.e. orchestral, jazz, percussive etc. it forms a highly memorable piece of audio branding for Het Concertgebouw.

Continue Back 12 NOVEMBER 2015

Dutch Stroopwafels in Mexico City.

A few weeks ago, our client Dulcedam opened a new store in Mexico City. Located in one of the most traditional spots, “Colon...
Read more 17 DECEMBER 2015

The Packaging Design Talent Files

Maaike Fecken won the second prize at the BNO Packaging Talent Award 2015. The designer explains why she participated, and what sh...
Read more 16 DECEMBER 2015

The Packaging Design Talent Files

Sabine Krouwer won the first prize at the BNO Packaging Talent Award 2015 with her packaging design for Koopeenkoe.nl. The award i...
Read more 9 DECEMBER 2015

The Packaging Design Talent Files

VBAT is part of BNO NEXTpack, an initiative which is turning the spotlight on Dutch Packaging Design. Denise Veenendaal won the BN...
Read more 1 DECEMBER 2015

C-Word Talk: We Make VR

The C-Word Talks is an initiative to introduce VBAT to highly creative people from specialisms outside of our day to day work. The...
Read more 25 NOVEMBER 2015

Fresher than ever

Nothing tops a refreshing Heineken. Except maybe a Heineken straight from the brewery. The good news is this is actually possible...
Read more 25 NOVEMBER 2015

Graham Sturt interviews Wim Crouwel

VBAT's Creative Director Graham Sturt first was introduced to Dutch Design during his studies in the early 90's. He was hypnotical...
Read more 24 NOVEMBER 2015

VBAT Blog: A glow in the Dark

Mel, our British intern, went back to Eindhoven for GLOW. Despite the bad weather, she really had a great night out.
Read more 19 NOVEMBER 2015

VBAT Blog: Creative Excursion # 5

We occasionally need to take our binary-encoded creative brains outside of our digital comfort zone, to a world of inky splendor w...
Read more 13 NOVEMBER 2015