News

Bold challenger

The financial crisis and a deep rooted distrust of financial institutions in the Netherlands created the need for SNS to listen more to their customers, to simplify their offer and to do things differently.
 
Fortunately challenging the status quo has always been in the DNA of SNS. As such it was time to take on the other three big Dutch banks and to rethink the business of banking. Loud, clear, simple and proudly purple.
 

The clarity, distinctiveness & freshness of the identity together with this new approach to banking has quickly been accepted and embraced by the public. This resulting in an increase of new clients and mortgages being closed.

Continue Back 12 NOVEMBER 2015

Pure Dutch Design

Due to its strong position in the restaurant segment, Sourcy is one of the most well known mineral water brands in the Netherlands...
Read more 12 NOVEMBER 2015

Proud connector

As mobile devices increasingly dominate our daily routines, we become more and more dependent on them. The M-lab is a retail formu...
Read more 12 NOVEMBER 2015

Positive energy

Nuon’s refreshed visual identity reinforces the brands customer focused approach. It is the visual embodiment of their...
Read more 12 NOVEMBER 2015

Positive personality

2015 brought a new dawn for Dutch insurance giant Reaal. Freed from it’s holding company, it was time to spread its wings wi...
Read more 12 NOVEMBER 2015

Branding a world class music hall

VBAT was commissioned to refresh the visual style of the campaigns of Het Concertgebouw, one of the finest concert halls in the wo...
Read more 12 NOVEMBER 2015

VBAT Blog: SUPERFAST at DDW

During Dutch Design Week 2015, BNO NEXTpack hosted SUPERFAST together with PDMA (Produkt Innovation Management Association) and VN...
Read more 5 NOVEMBER 2015

It's a Celebration

Three of our colleagues are celebrating a special jubilee: Anthony Ford, 5 years at VBATSaskia Hellegers, 25 years at VBATLilian...
Read more 2 NOVEMBER 2015

ETOS refreshed - First store opened

Etos has opened the doors to a completely new store in Amsterdam. The location is the first one carrying the new logo, exterior an...
Read more 30 OCTOBER 2015

A Transform Award for SOL

Our work for SOL has been awarded a Silver Transform Award in the Best use of packaging category.The Transform Awards, held annual...
Read more 28 OCTOBER 2015