News

ETOS refreshed - First store opened

Etos has opened the doors to a completely new store in Amsterdam. The location is the first one carrying the new logo, exterior and interior design. The new logo is based on the original logo from 1919 and heritage is claimed to support the quality position of Etos. The new look and feel is developed by VBAT and will be rolled out to all 540 stores. Besides the logo VBAT has developed a new visual identity program, promotional style, private label strategy and packaging concept.

The new packaging concept focuses on a distinctive position of Etos as a brand amongst the well-known care and beauty brands. The packaging concept is split in a core range approach and added value concepts.

The packaging style is worked to a brand manual and roll out is handled by existing packaging agencies. The aim of the new concept is to build the brand as the most reliable and qualitative drugstore.

The packaging concept will also be introduced at retail formats of Ahold in USA and Czech Republic. The packaging style is typographical dominant and refined finishes of bottles and packs. All to deliver a quality offer next to the mayor brands. Etos as a confident brand in beauty, health and care.

Continue Back 30 OCTOBER 2015

VBAT Blog: Our Creative Director exploring Cannes

Graham Sturt, Creative Director at VBAT, visited the Cannes Lions 2015 for a couple of days and wrote about his adventures.
Read more 30 JUNE 2015

VBAT Blog: There's an end to every adventure

Laura's conclusion about her internship at VBAT.
Read more 24 JUNE 2015

VBAT Blog: Where inspiration is coming from

The roots of design: inspiration. You can get in anywhere, for free. But sometimes you just don’t have inspiration or don&r...
Read more 11 JUNE 2015

VBAT Blog: The office is dead, long live the office

This is how the future of work looks like, following VBAT's Junior Strategist Annet.
Read more 10 JUNE 2015

#ThankyouSagmeister

VBAT Meet Market hosted Stefan Sagmeister for a Breakout Session on 'What Design Can Do for Urban Issues' during What Design Can D...
Read more 2 JUNE 2015

Designpanel judges identity of Spaarne Gasthuis

Stefan Pangratz, Design Director at VBAT, is part of the MarektingTribune Designpanel. The panel was ask to judge the new identity...
Read more 2 JUNE 2015

Vbat Blog: Will Massimo's gospel ever be back in style?

Today, May 27th 2015, it is one year since one of the most influential designers of our time; Massimo Vignelli (born 1931) passed...
Read more 27 MAY 2015

Stefan Sagmeister at VBAT Meet Market on WDCD 2015

VBAT Meet Market hosted a breakout session with the Rockstar of the Design Industry, Stefan Sagmeister, at What Design Can Do 2015...
Read more 22 MAY 2015

VBAT Meet Market and WDCD present Stefan Sagmeister

VBAT Meet Market introduces The Wise & The Curious during a Breakout Session at What Design Can Do 2015. In this breakout...
Read more 15 MAY 2015