News

Pure Dutch Design

Due to its strong position in the restaurant segment, Sourcy is one of the most well known mineral water brands in the Netherlands.VBAT was briefed to develop a new iconic glass bottle – a clear reflection of the brand’s core values befitting of every dinner occasion, whether a high quality restaurant or mainstream outlet.

In recent years the brand’s packaging strategy has been to develop separate bottle designs for high quality and mainstream restaurants. Aside from high production and logistical costs, this has not helped maintain a clear brand image for Sourcy.

As a strong established brand coming from a single source the creative solution was to develop one iconic bottle, suitable for carbonated mineral water, respecting market colour codes and fitting within Sourcy’s current standard bottling lines. The new stylish outer shape is enriched with a deep embossed lens that serves as a podium for the brand’s lion emblem, which, together with the higher shoulders of this new bottle reflects the proud character of the brand going back to the essence, iconic without fuss, elegant yet understated.

Continue Back 12 NOVEMBER 2015

VBAT Blog: Our Creative Director exploring Cannes

Graham Sturt, Creative Director at VBAT, visited the Cannes Lions 2015 for a couple of days and wrote about his adventures.
Read more 30 JUNE 2015

VBAT Blog: There's an end to every adventure

Laura's conclusion about her internship at VBAT.
Read more 24 JUNE 2015

VBAT Blog: Where inspiration is coming from

The roots of design: inspiration. You can get in anywhere, for free. But sometimes you just don’t have inspiration or don&r...
Read more 11 JUNE 2015

VBAT Blog: The office is dead, long live the office

This is how the future of work looks like, following VBAT's Junior Strategist Annet.
Read more 10 JUNE 2015

#ThankyouSagmeister

VBAT Meet Market hosted Stefan Sagmeister for a Breakout Session on 'What Design Can Do for Urban Issues' during What Design Can D...
Read more 2 JUNE 2015

Designpanel judges identity of Spaarne Gasthuis

Stefan Pangratz, Design Director at VBAT, is part of the MarektingTribune Designpanel. The panel was ask to judge the new identity...
Read more 2 JUNE 2015

Vbat Blog: Will Massimo's gospel ever be back in style?

Today, May 27th 2015, it is one year since one of the most influential designers of our time; Massimo Vignelli (born 1931) passed...
Read more 27 MAY 2015

Stefan Sagmeister at VBAT Meet Market on WDCD 2015

VBAT Meet Market hosted a breakout session with the Rockstar of the Design Industry, Stefan Sagmeister, at What Design Can Do 2015...
Read more 22 MAY 2015

VBAT Meet Market and WDCD present Stefan Sagmeister

VBAT Meet Market introduces The Wise & The Curious during a Breakout Session at What Design Can Do 2015. In this breakout...
Read more 15 MAY 2015