News

ETOS refreshed - First store opened

Etos has opened the doors to a completely new store in Amsterdam. The location is the first one carrying the new logo, exterior and interior design. The new logo is based on the original logo from 1919 and heritage is claimed to support the quality position of Etos. The new look and feel is developed by VBAT and will be rolled out to all 540 stores. Besides the logo VBAT has developed a new visual identity program, promotional style, private label strategy and packaging concept.

The new packaging concept focuses on a distinctive position of Etos as a brand amongst the well-known care and beauty brands. The packaging concept is split in a core range approach and added value concepts.

The packaging style is worked to a brand manual and roll out is handled by existing packaging agencies. The aim of the new concept is to build the brand as the most reliable and qualitative drugstore.

The packaging concept will also be introduced at retail formats of Ahold in USA and Czech Republic. The packaging style is typographical dominant and refined finishes of bottles and packs. All to deliver a quality offer next to the mayor brands. Etos as a confident brand in beauty, health and care.

Continue Back 30 OCTOBER 2015

Nomination for ADCN Lamp

VBAT's packaging design for BRAND Bier has been nominated for an ADCN lamp.  The new design is a tribute to the BRAND brewer...
Read more 5 MARCH 2015

VBAT Blog: Martin is building a robot

Martin Cadwallader, one of our design directors, recently has enrolled in a course, provided by the University of California, Berk...
Read more 4 MARCH 2015

Revitalising the legend of Croatia

Karlova?ko reclaims its territory as the authority beer brand of Croatia with a reinvented character. Founded in Karlovac, locate...
Read more 3 MARCH 2015

VBAT Blog: C-Word Talk - Creativity against the clock

We had Wout Arets, co-founder of The Pop Up Agency, giving a C-Word talk at VBAT. He told us about himself and about the adventur...
Read more 26 FEBRUARY 2015

VBAT's CD Graham Sturt in Fonk

Our creative Director Graham Sturt is member of the Brand and Communication Design Jury at ADCN Lampen 2015 Awards. What are his e...
Read more 25 FEBRUARY 2015

VBAT Meet Market 2015

In our ongoing search for the freshest design talent from around the world, we are holding a number of Meet Market live events th...
Read more 18 FEBRUARY 2015

VBAT Blog: Bridging the gap...

...between Graduation and getting your first job. It's tough. VBAT Meet Market is there to help.  Through the years we used...
Read more 18 FEBRUARY 2015

VBAT Blog: Where They Create

A while ago, the great photographer Paul Barbera documented the VBAT office space in a sensational photo shoot. Enjoy an inspirin...
Read more 17 FEBRUARY 2015

Stefan Pangratz judges in Design Panel

In December the National Military Museum (NMM) opened its doors at the former airbase at Soesterberg. What is the opinion of the M...
Read more 12 FEBRUARY 2015