2015 brought a new dawn for Dutch insurance giant Reaal. Freed from it’s holding company, it was time to spread its wings with a new and bright identity.
The sun with its endless energy and bright yellow light spreads optimism into the complex and grey world of insurance.
The new Reaal is as an optimistic, proactive brand with a strong customer focus. A brand with the motivation to help its clients to make the right choices.
Customer centricity made tangible.