News

VBAT refreshes NS Kiosk

A formula that grew from a news stand in its early days to the destination on the station for your morning coffee and croissant. Part of the daily routine of the Dutch commuter and recreational train traveller.

The traditional kiosk stand was born in the nostalgic heyday of railway travel. Referencing the excitement and quest for travel, when a train journey was an exciting experience and not just a ‘must get to work’ part of daily life.

 

The interior and brand identity leverages materials and visual cues from the heyday of train travel and is inspired by the commercial illustrative work of the 1930’s. Through it’s proud and clear graphical lines and bold use of perspective the logo picks up the simple and stylish typographical work of Cassandre, referencing the O as the wheel of a train.

Continue Back 1 AUGUST 2015

VBAT Blog: Stealth Retail

VBAT's Barnaby Maclaine dived into a new trend: How brands are using the art of stealth to discover, learn & evolve. Find out...
Read more 28 JANUARY 2015

VBAT Blog: Claes Iversen's Nordic Fairytale

Claes Iversen closed the Amsterdam Fashion Week with an amazing show of fourty outfits, a mix of incredibly beautiful hand crafted...
Read more 27 JANUARY 2015

VBAT Blog: Feminism is so 2015

"Feminism today is less politicized and more about community, empowerment and confidence", says VBAT creative Annet Kloprogge in...
Read more 22 JANUARY 2015

VBAT`s CD Graham Sturt joins ADCN jury

Graham Sturt, Creative Director at VBAT has been chosen as member of the Brand and Communication Design jury of the ADCN Lampen 20...
Read more 15 JANUARY 2015

DPDI Round Table in Marketing Tribune

VBAT is part of the Dutch Packaging Design Initiative. Marketing Tribune invited 4 members of the DPDI to join a Round Table Discu...
Read more 15 JANUARY 2015

VBAT Blog: Amsterdam Light Festival

Amsterdam currently is showing up in the best light during Amsterdam Light Festival. Our creative intern Janneke collected the hig...
Read more 14 JANUARY 2015

VBAT Blog: Highlights of CES 2015

From Smart Belts to Smart Pots: VBAT`s creative Annet Kloprogge collected a list of the bizarre and the beautiful coming from the...
Read more 7 JANUARY 2015

VBAT Blog: Collaborations at Christmas

Brands are having to work harder than ever to get one step ahead of their competition this Christmas. With big budgets and clever...
Read more 22 DECEMBER 2014

VBAT Blog: Age of Supermarket Interface

From a tiny town’s grocer to a multiple floored self-checkout. The big difference with the old ways of delivering groceries...
Read more 21 DECEMBER 2014