News

Bold challenger

The financial crisis and a deep rooted distrust of financial institutions in the Netherlands created the need for SNS to listen more to their customers, to simplify their offer and to do things differently.
 
Fortunately challenging the status quo has always been in the DNA of SNS. As such it was time to take on the other three big Dutch banks and to rethink the business of banking. Loud, clear, simple and proudly purple.
 

The clarity, distinctiveness & freshness of the identity together with this new approach to banking has quickly been accepted and embraced by the public. This resulting in an increase of new clients and mortgages being closed.

Continue Back 12 NOVEMBER 2015

VBAT Blog: The self-driving car mania

Transportation will be changing rapidly in the coming 20 years. And speculation around this field has been around for decades. Sin...
Read more 26 MARCH 2015

VBAT Blog: Let there be light

On our blog we are following Martin Cadwallader, one of our Design Directors, who enrolled in a UC Berkeley / edX course in digita...
Read more 20 MARCH 2015

VBAT Blog: Turning walls into Art

During What Design Can Do, VBAT will cooperate with mural artist Vic Lee. Find out more about him and his mind blowing work on t...
Read more 19 MARCH 2015

VBAT re-designs Dos Equis can

VBAT was asked by Heineken Mexico to re-design the Dos Equis can. Making more impact with a contemporary design is what captures...
Read more 18 MARCH 2015

VBAT Blog: Keeping up with the Masterclass

What a kick to visit your old school and stand in front of the class! Our colleague Annet Kloprogge went back to SintLucas in Boxt...
Read more 12 MARCH 2015

Designpanel judges Rebranding Transavia

Stefan Pangratz, Design Director at VBAT, is member of the Marketingtribune Designpanel. The panels was asked to give their opinio...
Read more 12 MARCH 2015

VBAT Blog: The Evolution of Music Discovery

Barnaby MacLaine dives into the retail of music, navigating the plethora of music mediums. Stay tuned!
Read more 11 MARCH 2015

VBAT Blog: Why Buy, When You Can Rent

Annet Kloprogge, Creative at VBAT, is getting bored with her closet. Luckily it's not needed anymore to spend a fortune on new clo...
Read more 5 MARCH 2015

Nomination for ADCN Lamp

VBAT's packaging design for BRAND Bier has been nominated for an ADCN lamp.  The new design is a tribute to the BRAND brewer...
Read more 5 MARCH 2015