News

Branding a world class music hall

VBAT was commissioned to refresh the visual style of the campaigns of Het Concertgebouw, one of the finest concert halls in the world.. With no real graphic system in place, all existing communications were inconsistent in terms of photography, layout, use of graphic elements and logo lock-ups.

Inspiration was drawn from the classical architecture of the building itself. Atop the Great Hall sits a gilded lyra, the instrument of Apollo, the Greek god of music. As a highly recognised symbol of Het Concertgebouw, it’s outer shape forms the basis for a new graphic system.

Colour inspiration came from the rich velvet and leather upholstery found inside the building.

As a finishing touch we reintroduced the Futura family as the Het Concertgebouw brand typeface. Ultimately flexible in use, we created a design system that can be applied easily across all communication platforms, in both traditional or digital media. Reminiscent of the eight bars of a musical scale we created a new lock-up for the brand logo and pay-off. Set to music with an array of scales in various styles i.e. orchestral, jazz, percussive etc. it forms a highly memorable piece of audio branding for Het Concertgebouw.

Continue Back 12 NOVEMBER 2015

VBAT Blog: Adventures of an intern (IV)

Corina Sevilla, winner of VBAT MEET MARKET 2014, has finalized her creative bootcamp at our Mexico office. "I will always treasur...
Read more 10 DECEMBER 2014

VBAT Blog: Adventures of an intern (III)

Corina Sevilla, winner of VBAT MEET MARKET, gives an insight on her Meet Market Experience and her personal work.
Read more 4 DECEMBER 2014

VBAT Blog: Black Friday and Cyber Monday

VBAT's Annet digged into history. Where did Black Friday come from? And what is that phenomenon called Cyber Monday? Find out more...
Read more 3 DECEMBER 2014

VBAT Blog: Glow with the flow

VBAT's Janneke visited GLOW in Eindhoven. Enjoy the highlights.
Read more 27 NOVEMBER 2014

Success of Jumbo Foodmarket continues

In close cooperation with VBAT, the Jumbo formula innovation team has translated the concept of Jumbo Foodmarkt from Breda to a se...
Read more 27 NOVEMBER 2014

VBAT Blog: Adventures of an intern (II)

Corina Sevilla, winner of VBAT MEET MARKET 2014, is currently enxperiencing 2 weeks creative bootcamp at VBAT.mx in Mexico City....
Read more 27 NOVEMBER 2014

VBAT Blog: The Art of Gift Giving

VBAT`s creative Annet Kloprogge blogs about how to use data and browser history to find the perfect Christmas present. Enjoy The A...
Read more 26 NOVEMBER 2014

VBAT Blog: The recipe for retail success this Xmas

VBAT`s creative Barnaby Maclaine tells us what happens when online & in-store sing the same Christmas carol in-tune. Check out...
Read more 26 NOVEMBER 2014

VBAT Blog: The Fast Food Butcher

VBAT`s creative Barnaby writes about a micro trend where specialist stores are becoming experts at more than one process of a pr...
Read more 25 NOVEMBER 2014