News

Bold challenger

The financial crisis and a deep rooted distrust of financial institutions in the Netherlands created the need for SNS to listen more to their customers, to simplify their offer and to do things differently.
 
Fortunately challenging the status quo has always been in the DNA of SNS. As such it was time to take on the other three big Dutch banks and to rethink the business of banking. Loud, clear, simple and proudly purple.
 

The clarity, distinctiveness & freshness of the identity together with this new approach to banking has quickly been accepted and embraced by the public. This resulting in an increase of new clients and mortgages being closed.

Continue Back 12 NOVEMBER 2015

VBAT Blog: The recipe for retail success this Xmas

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Read more 26 NOVEMBER 2014

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VBAT.mx recently designed the cover of Dutch Mexploits, a book that has been created to provide you with an inside perspective on...
Read more 25 NOVEMBER 2014

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Corina Sevilla, winner of VBAT MEET MARKET 2014, is currently enjoying 2 weeks creative bootcamp at VBAT.mx in Mexico City. Follow...
Read more 23 NOVEMBER 2014

VBAT in The Package Design Book #3

In 2013, VBAT won a Golden Pentaward with GAMMA Color ID and a Bronze Pentaward with SOL. Both designs are now featured in The Pac...
Read more 20 NOVEMBER 2014

VBAT Blog: The Reinvention of Brands

VBAT`s creative Annet Kloprogge is looking inside the trend of finding a new business model. Read more here.
Read more 19 NOVEMBER 2014

VBAT Blog: VBAT`s creatives on an Excursion

VBAT`s creatives went to a place where concept is king and getting high on paint-thinner is optional. Anthony Ford gives us an ins...
Read more 19 NOVEMBER 2014

VBAT Blog: DDW Aftermath

VBAT`s Janneke, our Design intern, recently visited the 13th Dutch Design Week. She was determined to be soaked into inspirationa...
Read more 13 NOVEMBER 2014

VBAT Blog: Being a kid of the future

Annet Kloprogge, creative at VBAT, zoomed in on the perks of growing up in 2014. An interesting insight.
Read more 13 NOVEMBER 2014