News

Bold challenger

The financial crisis and a deep rooted distrust of financial institutions in the Netherlands created the need for SNS to listen more to their customers, to simplify their offer and to do things differently.
 
Fortunately challenging the status quo has always been in the DNA of SNS. As such it was time to take on the other three big Dutch banks and to rethink the business of banking. Loud, clear, simple and proudly purple.
 

The clarity, distinctiveness & freshness of the identity together with this new approach to banking has quickly been accepted and embraced by the public. This resulting in an increase of new clients and mortgages being closed.

Continue Back 12 NOVEMBER 2015

VBAT featured in ADCN Yearbook

Yesterday, ADCN launched their Yearbook 2014. Thea Bakker, Design Director at VBAT, was chairman of the packaging design jury. Yo...
Read more 29 JANUARY 2015

VBAT Blog: Stealth Retail

VBAT's Barnaby Maclaine dived into a new trend: How brands are using the art of stealth to discover, learn & evolve. Find out...
Read more 28 JANUARY 2015

VBAT Blog: Claes Iversen's Nordic Fairytale

Claes Iversen closed the Amsterdam Fashion Week with an amazing show of fourty outfits, a mix of incredibly beautiful hand crafted...
Read more 27 JANUARY 2015

VBAT Blog: Feminism is so 2015

"Feminism today is less politicized and more about community, empowerment and confidence", says VBAT creative Annet Kloprogge in...
Read more 22 JANUARY 2015

VBAT`s CD Graham Sturt joins ADCN jury

Graham Sturt, Creative Director at VBAT has been chosen as member of the Brand and Communication Design jury of the ADCN Lampen 20...
Read more 15 JANUARY 2015

DPDI Round Table in Marketing Tribune

VBAT is part of the Dutch Packaging Design Initiative. Marketing Tribune invited 4 members of the DPDI to join a Round Table Discu...
Read more 15 JANUARY 2015

VBAT Blog: Amsterdam Light Festival

Amsterdam currently is showing up in the best light during Amsterdam Light Festival. Our creative intern Janneke collected the hig...
Read more 14 JANUARY 2015

VBAT Blog: Highlights of CES 2015

From Smart Belts to Smart Pots: VBAT`s creative Annet Kloprogge collected a list of the bizarre and the beautiful coming from the...
Read more 7 JANUARY 2015

VBAT Blog: Collaborations at Christmas

Brands are having to work harder than ever to get one step ahead of their competition this Christmas. With big budgets and clever...
Read more 22 DECEMBER 2014