News

VBAT refreshes NS Kiosk

A formula that grew from a news stand in its early days to the destination on the station for your morning coffee and croissant. Part of the daily routine of the Dutch commuter and recreational train traveller.

The traditional kiosk stand was born in the nostalgic heyday of railway travel. Referencing the excitement and quest for travel, when a train journey was an exciting experience and not just a ‘must get to work’ part of daily life.

 

The interior and brand identity leverages materials and visual cues from the heyday of train travel and is inspired by the commercial illustrative work of the 1930’s. Through it’s proud and clear graphical lines and bold use of perspective the logo picks up the simple and stylish typographical work of Cassandre, referencing the O as the wheel of a train.

Continue Back 1 AUGUST 2015

Lecture at IBERO University

Pieter Jelle Braaksma, VBAT.MX’s creative director, conducted a lecture at IBERO university called: What is a brand? The lec...
Read more 11 SEPTEMBER 2014

VBAT redesigns 44-year-old Nigerian Icon

In 1970 the Gulder brand has designed their own bottle, which has been embraced by Nigeria over the last 44 years. Gulder is Niger...
Read more 9 SEPTEMBER 2014

VBAT design for Brand in the press

In an article about beer brands from the Dutch Limburg region, Verpakken magazine has featured the new packaging which VBAT has de...
Read more 8 SEPTEMBER 2014

VBAT.mx sponsors World Press Photo expo

VBAT is among the Sponsors of the World Press Photo expo in Mexico City. This year the expo is in the amazing Franz Mayer museum.
Read more 3 SEPTEMBER 2014

Stefan Pangratz judges in Design Panel

VBAT`s Design Director Stefan Pangratz is one of the judges of the Marketing Tribune Design Panel, together with Claire Parker (De...
Read more 26 AUGUST 2014

VBAT`s creatives on Marketingonline

VBAT`s creatives naturally like to share their personal experiences with Design. Maarten van Disseldorp published a blog article a...
Read more 24 AUGUST 2014

New logo and packaging Brand Bier reviewed

"A lot of craft and care has gone into the design of the bottle and Brand’s brand architecture," that`s what  Undercons...
Read more 12 AUGUST 2014

VBAT`s creatives on Marketingonline

The fringes of Amsterdam's industrial eastern docklands seems an inappropriate place to send VBAT's precious creatives. Amongst th...
Read more 11 AUGUST 2014

The C-Word Talk # 3: Creativity & Hollywood

“Creativity is a beast…you have to let it roam” - Yorick van Wageningen, Actor.As part of our ongoing C-Word ta...
Read more 8 AUGUST 2014