News

Branding a world class music hall

VBAT was commissioned to refresh the visual style of the campaigns of Het Concertgebouw, one of the finest concert halls in the world.. With no real graphic system in place, all existing communications were inconsistent in terms of photography, layout, use of graphic elements and logo lock-ups.

Inspiration was drawn from the classical architecture of the building itself. Atop the Great Hall sits a gilded lyra, the instrument of Apollo, the Greek god of music. As a highly recognised symbol of Het Concertgebouw, it’s outer shape forms the basis for a new graphic system.

Colour inspiration came from the rich velvet and leather upholstery found inside the building.

As a finishing touch we reintroduced the Futura family as the Het Concertgebouw brand typeface. Ultimately flexible in use, we created a design system that can be applied easily across all communication platforms, in both traditional or digital media. Reminiscent of the eight bars of a musical scale we created a new lock-up for the brand logo and pay-off. Set to music with an array of scales in various styles i.e. orchestral, jazz, percussive etc. it forms a highly memorable piece of audio branding for Het Concertgebouw.

Continue Back 12 NOVEMBER 2015

Pieter Jelle Braaksma in Fonk Magazine

A dutchman living in Mexico City, writing about his daily experiences and observations while running our Mexico office. Pieter Je...
Read more 24 SEPTEMBER 2014

Gallery Weekend in Mexico City

Last weekend VBAT visited the Gallery Weekend in Mexico City. 20 galleries all around town were part of this event. Download the...
Read more 23 SEPTEMBER 2014

WPPED CREAM AWARDS 2014: 3 wins

VBAT is proud to announce three wins at the precious WPPED CREAM Awards.  Our work for Brand Bier, Amsterdam Gay Pride and V...
Read more 18 SEPTEMBER 2014

C-Word Talk # 4: Creativity & Coiffure

In this fourth instalment of the C-Word Talks series, hair stylist Hester Wernert-Rijn spoke about her sources of inspiration and...
Read more 12 SEPTEMBER 2014

Lecture at IBERO University

Pieter Jelle Braaksma, VBAT.MX’s creative director, conducted a lecture at IBERO university called: What is a brand? The lec...
Read more 11 SEPTEMBER 2014

VBAT redesigns 44-year-old Nigerian Icon

In 1970 the Gulder brand has designed their own bottle, which has been embraced by Nigeria over the last 44 years. Gulder is Niger...
Read more 9 SEPTEMBER 2014

VBAT design for Brand in the press

In an article about beer brands from the Dutch Limburg region, Verpakken magazine has featured the new packaging which VBAT has de...
Read more 8 SEPTEMBER 2014

VBAT.mx sponsors World Press Photo expo

VBAT is among the Sponsors of the World Press Photo expo in Mexico City. This year the expo is in the amazing Franz Mayer museum.
Read more 3 SEPTEMBER 2014

Stefan Pangratz judges in Design Panel

VBAT`s Design Director Stefan Pangratz is one of the judges of the Marketing Tribune Design Panel, together with Claire Parker (De...
Read more 26 AUGUST 2014