News

Bold challenger

The financial crisis and a deep rooted distrust of financial institutions in the Netherlands created the need for SNS to listen more to their customers, to simplify their offer and to do things differently.
 
Fortunately challenging the status quo has always been in the DNA of SNS. As such it was time to take on the other three big Dutch banks and to rethink the business of banking. Loud, clear, simple and proudly purple.
 

The clarity, distinctiveness & freshness of the identity together with this new approach to banking has quickly been accepted and embraced by the public. This resulting in an increase of new clients and mortgages being closed.

Continue Back 12 NOVEMBER 2015

Lecture at IBERO University

Pieter Jelle Braaksma, VBAT.MX’s creative director, conducted a lecture at IBERO university called: What is a brand? The lec...
Read more 11 SEPTEMBER 2014

VBAT redesigns 44-year-old Nigerian Icon

In 1970 the Gulder brand has designed their own bottle, which has been embraced by Nigeria over the last 44 years. Gulder is Niger...
Read more 9 SEPTEMBER 2014

VBAT design for Brand in the press

In an article about beer brands from the Dutch Limburg region, Verpakken magazine has featured the new packaging which VBAT has de...
Read more 8 SEPTEMBER 2014

VBAT.mx sponsors World Press Photo expo

VBAT is among the Sponsors of the World Press Photo expo in Mexico City. This year the expo is in the amazing Franz Mayer museum.
Read more 3 SEPTEMBER 2014

Stefan Pangratz judges in Design Panel

VBAT`s Design Director Stefan Pangratz is one of the judges of the Marketing Tribune Design Panel, together with Claire Parker (De...
Read more 26 AUGUST 2014

VBAT`s creatives on Marketingonline

VBAT`s creatives naturally like to share their personal experiences with Design. Maarten van Disseldorp published a blog article a...
Read more 24 AUGUST 2014

New logo and packaging Brand Bier reviewed

"A lot of craft and care has gone into the design of the bottle and Brand’s brand architecture," that`s what  Undercons...
Read more 12 AUGUST 2014

VBAT`s creatives on Marketingonline

The fringes of Amsterdam's industrial eastern docklands seems an inappropriate place to send VBAT's precious creatives. Amongst th...
Read more 11 AUGUST 2014

The C-Word Talk # 3: Creativity & Hollywood

“Creativity is a beast…you have to let it roam” - Yorick van Wageningen, Actor.As part of our ongoing C-Word ta...
Read more 8 AUGUST 2014