News

Bold challenger

The financial crisis and a deep rooted distrust of financial institutions in the Netherlands created the need for SNS to listen more to their customers, to simplify their offer and to do things differently.
 
Fortunately challenging the status quo has always been in the DNA of SNS. As such it was time to take on the other three big Dutch banks and to rethink the business of banking. Loud, clear, simple and proudly purple.
 

The clarity, distinctiveness & freshness of the identity together with this new approach to banking has quickly been accepted and embraced by the public. This resulting in an increase of new clients and mortgages being closed.

Continue Back 12 NOVEMBER 2015

VBAT Blog: The Reinvention of Brands

VBAT`s creative Annet Kloprogge is looking inside the trend of finding a new business model. Read more here.
Read more 19 NOVEMBER 2014

VBAT Blog: VBAT`s creatives on an Excursion

VBAT`s creatives went to a place where concept is king and getting high on paint-thinner is optional. Anthony Ford gives us an ins...
Read more 19 NOVEMBER 2014

VBAT Blog: DDW Aftermath

VBAT`s Janneke, our Design intern, recently visited the 13th Dutch Design Week. She was determined to be soaked into inspirationa...
Read more 13 NOVEMBER 2014

VBAT Blog: Being a kid of the future

Annet Kloprogge, creative at VBAT, zoomed in on the perks of growing up in 2014. An interesting insight.
Read more 13 NOVEMBER 2014

Brand Bier in UC. Quarterly

VBAT`s recent work for Brand Bier has been featured in UC. Quarterly. UC. Quarterly is a publication of UnderConsideration, print...
Read more 12 NOVEMBER 2014

VBAT Blog: The state of the 3-D-Printing world

VBAT creative Annet Kloprogge has looked into the state of the 3-D-Printing world. Here is a small selection of the possibilites i...
Read more 11 NOVEMBER 2014

Branding Magazine on Brand Bier

US based Branding Magazine covered VBAT`s recent refresh of the packaging and logo of Brand Bier: "The oldest Dutch Brewery, Brand...
Read more 22 OCTOBER 2014

Stefan Pangratz judges in Design Panel

Stefan Pangratz, Design Director at VBAT, is part of the Marketingtribune Design Panel, together with Claire Parker (Designbridge)...
Read more 21 OCTOBER 2014

Mark van Egmond in Branding Magazine

Chuck Kent recently interviewed Mark van Egmond, Board Member at VBAT about the Do`s and Don`ts for Small Branding Firm Success. O...
Read more 16 OCTOBER 2014