News

Bold challenger

The financial crisis and a deep rooted distrust of financial institutions in the Netherlands created the need for SNS to listen more to their customers, to simplify their offer and to do things differently.
 
Fortunately challenging the status quo has always been in the DNA of SNS. As such it was time to take on the other three big Dutch banks and to rethink the business of banking. Loud, clear, simple and proudly purple.
 

The clarity, distinctiveness & freshness of the identity together with this new approach to banking has quickly been accepted and embraced by the public. This resulting in an increase of new clients and mortgages being closed.

Continue Back 12 NOVEMBER 2015

VBAT`s creatives on Marketingonline

VBAT`s creatives naturally like to share their personal experiences with Design. Maarten van Disseldorp published a blog article a...
Read more 24 AUGUST 2014

New logo and packaging Brand Bier reviewed

"A lot of craft and care has gone into the design of the bottle and Brand’s brand architecture," that`s what  Undercons...
Read more 12 AUGUST 2014

VBAT`s creatives on Marketingonline

The fringes of Amsterdam's industrial eastern docklands seems an inappropriate place to send VBAT's precious creatives. Amongst th...
Read more 11 AUGUST 2014

The C-Word Talk # 3: Creativity & Hollywood

“Creativity is a beast…you have to let it roam” - Yorick van Wageningen, Actor.As part of our ongoing C-Word ta...
Read more 8 AUGUST 2014

Stefan Pangratz in Fonk

Help! How do I become a brand? Many organisations have troubles with their corporate communications.  Fonk Magazine asked 4 p...
Read more 8 AUGUST 2014

Announcement

It is with deep personal regret that we announce the loss of our studio artworker Gert Jan Heinen. Gert Jan passed away after a h...
Read more 7 AUGUST 2014

AGP 2014

Last year Amsterdam Gay Pride (AGP) presented their new visual identity, created by VBAT. VBAT adapted the versatile identity to...
Read more 26 JULY 2014

C-Word Talk #2: Film Maker Jan-Dirk Bouw

Jan-Dirk Bouw has spent the last five years making an animated documentary short film with an unusual love topic. Through friends...
Read more 25 JULY 2014

Graham Sturt Creative Director at VBAT

As Creative Director, Graham Sturt is assuming overall creative direction duties after joining the agency 5 years ago. Graham Stu...