News

VBAT refreshes NS Kiosk

A formula that grew from a news stand in its early days to the destination on the station for your morning coffee and croissant. Part of the daily routine of the Dutch commuter and recreational train traveller.

The traditional kiosk stand was born in the nostalgic heyday of railway travel. Referencing the excitement and quest for travel, when a train journey was an exciting experience and not just a ‘must get to work’ part of daily life.

 

The interior and brand identity leverages materials and visual cues from the heyday of train travel and is inspired by the commercial illustrative work of the 1930’s. Through it’s proud and clear graphical lines and bold use of perspective the logo picks up the simple and stylish typographical work of Cassandre, referencing the O as the wheel of a train.

Continue Back 1 AUGUST 2015

New logo and packaging Brand Bier reviewed

"A lot of craft and care has gone into the design of the bottle and Brand’s brand architecture," that`s what  Undercons...
Read more 12 AUGUST 2014

VBAT`s creatives on Marketingonline

The fringes of Amsterdam's industrial eastern docklands seems an inappropriate place to send VBAT's precious creatives. Amongst th...
Read more 11 AUGUST 2014

The C-Word Talk # 3: Creativity & Hollywood

“Creativity is a beast…you have to let it roam” - Yorick van Wageningen, Actor.As part of our ongoing C-Word ta...
Read more 8 AUGUST 2014

Stefan Pangratz in Fonk

Help! How do I become a brand? Many organisations have troubles with their corporate communications.  Fonk Magazine asked 4 p...
Read more 8 AUGUST 2014

Announcement

It is with deep personal regret that we announce the loss of our studio artworker Gert Jan Heinen. Gert Jan passed away after a h...
Read more 7 AUGUST 2014

AGP 2014

Last year Amsterdam Gay Pride (AGP) presented their new visual identity, created by VBAT. VBAT adapted the versatile identity to...
Read more 26 JULY 2014

C-Word Talk #2: Film Maker Jan-Dirk Bouw

Jan-Dirk Bouw has spent the last five years making an animated documentary short film with an unusual love topic. Through friends...
Read more 25 JULY 2014

Graham Sturt Creative Director at VBAT

As Creative Director, Graham Sturt is assuming overall creative direction duties after joining the agency 5 years ago. Graham Stu...

The C-Word Talk #1: Defining Creativity

The C-Word talks are an initiative to introduce VBAT to highly creative people from specialisms outside of our day to day business...
Read more 16 JULY 2014