News

ETOS refreshed - First store opened

Etos has opened the doors to a completely new store in Amsterdam. The location is the first one carrying the new logo, exterior and interior design. The new logo is based on the original logo from 1919 and heritage is claimed to support the quality position of Etos. The new look and feel is developed by VBAT and will be rolled out to all 540 stores. Besides the logo VBAT has developed a new visual identity program, promotional style, private label strategy and packaging concept.

The new packaging concept focuses on a distinctive position of Etos as a brand amongst the well-known care and beauty brands. The packaging concept is split in a core range approach and added value concepts.

The packaging style is worked to a brand manual and roll out is handled by existing packaging agencies. The aim of the new concept is to build the brand as the most reliable and qualitative drugstore.

The packaging concept will also be introduced at retail formats of Ahold in USA and Czech Republic. The packaging style is typographical dominant and refined finishes of bottles and packs. All to deliver a quality offer next to the mayor brands. Etos as a confident brand in beauty, health and care.

Continue Back 30 OCTOBER 2015

VBAT in the press: Mexican Style

Pieter Jele Braaksma, director creative y de concepto of VBAT Mexico has a column in Fonk Magazine. This time round he is telling...

VBAT & Willy Wong at What Design Can Do

VBAT launches www.thecityinyourhead.com as documentation of an interactive city branding experiment during our break out sess...
Read more 11 JUNE 2014

VBAT wins Heineken Agency Award

Cerveceria Cuauthemoc Moctezuma – Heineken Mexico has awarded VBAT as their best packaging design agency of the year 2014. T...
Read more 6 JUNE 2014

Stefan Pangratz judges `Adam`

In the Dutch media was a lot of discussion about the recently renewed visual identity of Amsterdam, created by Thonik en edenspiek...
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MEET MARKET WINNER in the press

The Mexican winner of VBAT MEET MARKET, Sharon Morgenstern, has been announced by Capital de Mexico
Read more 28 MAY 2014

MEET MARKET WINNER announced

The winners of VBAT MEET MARKET, Corina Sevilla (NL) and Sharon Morgenstern (MX), have been announced by ROC.nl
Read more 22 MAY 2014

VBAT MEET MARKET: The winners

Corina Sevilla (Design Academie Eindhoven) and Sharon Morgenstern (Universidad Iberoamericana, Mexico DF) are the two first prize...
Read more 21 MAY 2014

VBAT MEET MARKET in the press

The kick-off of VBAT MEET MARKET has been featured on fonkonline.nl
Read more 16 MAY 2014

VBAT MEET MARKET is taking off!

Today the second edition of VBAT MEET MARKET is opening its doors. MEET MARKET is held for the second time. The creative exchange...
Read more 15 MAY 2014