News

Pure Dutch Design

Due to its strong position in the restaurant segment, Sourcy is one of the most well known mineral water brands in the Netherlands.VBAT was briefed to develop a new iconic glass bottle – a clear reflection of the brand’s core values befitting of every dinner occasion, whether a high quality restaurant or mainstream outlet.

In recent years the brand’s packaging strategy has been to develop separate bottle designs for high quality and mainstream restaurants. Aside from high production and logistical costs, this has not helped maintain a clear brand image for Sourcy.

As a strong established brand coming from a single source the creative solution was to develop one iconic bottle, suitable for carbonated mineral water, respecting market colour codes and fitting within Sourcy’s current standard bottling lines. The new stylish outer shape is enriched with a deep embossed lens that serves as a podium for the brand’s lion emblem, which, together with the higher shoulders of this new bottle reflects the proud character of the brand going back to the essence, iconic without fuss, elegant yet understated.

Continue Back 12 NOVEMBER 2015

VBAT redesigns 44-year-old Nigerian Icon

In 1970 the Gulder brand has designed their own bottle, which has been embraced by Nigeria over the last 44 years. Gulder is Niger...
Read more 9 SEPTEMBER 2014

VBAT design for Brand in the press

In an article about beer brands from the Dutch Limburg region, Verpakken magazine has featured the new packaging which VBAT has de...
Read more 8 SEPTEMBER 2014

VBAT.mx sponsors World Press Photo expo

VBAT is among the Sponsors of the World Press Photo expo in Mexico City. This year the expo is in the amazing Franz Mayer museum.
Read more 3 SEPTEMBER 2014

Stefan Pangratz judges in Design Panel

VBAT`s Design Director Stefan Pangratz is one of the judges of the Marketing Tribune Design Panel, together with Claire Parker (De...
Read more 26 AUGUST 2014

VBAT`s creatives on Marketingonline

VBAT`s creatives naturally like to share their personal experiences with Design. Maarten van Disseldorp published a blog article a...
Read more 24 AUGUST 2014

New logo and packaging Brand Bier reviewed

"A lot of craft and care has gone into the design of the bottle and Brand’s brand architecture," that`s what  Undercons...
Read more 12 AUGUST 2014

VBAT`s creatives on Marketingonline

The fringes of Amsterdam's industrial eastern docklands seems an inappropriate place to send VBAT's precious creatives. Amongst th...
Read more 11 AUGUST 2014

The C-Word Talk # 3: Creativity & Hollywood

“Creativity is a beast…you have to let it roam” - Yorick van Wageningen, Actor.As part of our ongoing C-Word ta...
Read more 8 AUGUST 2014

Stefan Pangratz in Fonk

Help! How do I become a brand? Many organisations have troubles with their corporate communications.  Fonk Magazine asked 4 p...
Read more 8 AUGUST 2014