News

Bold challenger

The financial crisis and a deep rooted distrust of financial institutions in the Netherlands created the need for SNS to listen more to their customers, to simplify their offer and to do things differently.
 
Fortunately challenging the status quo has always been in the DNA of SNS. As such it was time to take on the other three big Dutch banks and to rethink the business of banking. Loud, clear, simple and proudly purple.
 

The clarity, distinctiveness & freshness of the identity together with this new approach to banking has quickly been accepted and embraced by the public. This resulting in an increase of new clients and mortgages being closed.

Continue Back 12 NOVEMBER 2015

Stefan Pangratz judges in Design Panel

Stefan Pangratz, one of VBAT`s Design Directors, is jury member of the Marketing Tribune Designpanel, together with Tom Dorresteij...
Read more 1 OCTOBER 2014

Pieter Jelle Braaksma in Fonk Magazine

A dutchman living in Mexico City, writing about his daily experiences and observations while running our Mexico office. Pieter Je...
Read more 24 SEPTEMBER 2014

Gallery Weekend in Mexico City

Last weekend VBAT visited the Gallery Weekend in Mexico City. 20 galleries all around town were part of this event. Download the...
Read more 23 SEPTEMBER 2014

WPPED CREAM AWARDS 2014: 3 wins

VBAT is proud to announce three wins at the precious WPPED CREAM Awards.  Our work for Brand Bier, Amsterdam Gay Pride and V...
Read more 18 SEPTEMBER 2014

C-Word Talk # 4: Creativity & Coiffure

In this fourth instalment of the C-Word Talks series, hair stylist Hester Wernert-Rijn spoke about her sources of inspiration and...
Read more 12 SEPTEMBER 2014

Lecture at IBERO University

Pieter Jelle Braaksma, VBAT.MX’s creative director, conducted a lecture at IBERO university called: What is a brand? The lec...
Read more 11 SEPTEMBER 2014

VBAT redesigns 44-year-old Nigerian Icon

In 1970 the Gulder brand has designed their own bottle, which has been embraced by Nigeria over the last 44 years. Gulder is Niger...
Read more 9 SEPTEMBER 2014

VBAT design for Brand in the press

In an article about beer brands from the Dutch Limburg region, Verpakken magazine has featured the new packaging which VBAT has de...
Read more 8 SEPTEMBER 2014

VBAT.mx sponsors World Press Photo expo

VBAT is among the Sponsors of the World Press Photo expo in Mexico City. This year the expo is in the amazing Franz Mayer museum.
Read more 3 SEPTEMBER 2014