News

ETOS refreshed - First store opened

Etos has opened the doors to a completely new store in Amsterdam. The location is the first one carrying the new logo, exterior and interior design. The new logo is based on the original logo from 1919 and heritage is claimed to support the quality position of Etos. The new look and feel is developed by VBAT and will be rolled out to all 540 stores. Besides the logo VBAT has developed a new visual identity program, promotional style, private label strategy and packaging concept.

The new packaging concept focuses on a distinctive position of Etos as a brand amongst the well-known care and beauty brands. The packaging concept is split in a core range approach and added value concepts.

The packaging style is worked to a brand manual and roll out is handled by existing packaging agencies. The aim of the new concept is to build the brand as the most reliable and qualitative drugstore.

The packaging concept will also be introduced at retail formats of Ahold in USA and Czech Republic. The packaging style is typographical dominant and refined finishes of bottles and packs. All to deliver a quality offer next to the mayor brands. Etos as a confident brand in beauty, health and care.

Continue Back 30 OCTOBER 2015

VBAT Blog: Salone di Mobile

Every year, in April, Salone and Fuorisalone define the Milan Design Week, the most important event in the world for design. The...
Read more 20 APRIL 2017

C-Word Talk: Laurens van den Acker

On Friday the 21st of March, Laurens van den Acker, Senior Vice President of Corporate Design at Renault, paid a visit to VBAT. He...
Read more 13 APRIL 2017

VBAT designs F1 Grand Prix Trophy

Winners take it all!!!
Read more 9 APRIL 2017

VBAT Blog: On and off the beaten track

From famous Van Gogh museum to fancy Huis Marseille and more. Join Craig Berry on a stroll through town!
Read more 5 APRIL 2017

A Silver Transform Award Europe

VBAT's campaign for Europride 2016 Amsterdam won a prestigious Silver Transform Award Europe. The Award Ceremony took place at The...
Read more 31 MARCH 2017

VBAT Blog: Amsterdamse School

VBAT's Craig Berry on discovering a part of international expressionist architecture.
Read more 30 MARCH 2017

Etos Beautymania

From today on TV, in the folders and store the Beauty Mania theme of the new campaign style of Etos.After the successful launch of...
Read more 27 MARCH 2017

VBAT Blog: Philately for youngsters

Recently there has been an appreciation by younger people for stamps, especially ones with beautifully designed graphics. VBAT's C...
Read more 23 MARCH 2017

VBAT Blog: The Transition

What made former art director/creative director Kees Rijken switch to become a photographer? Learn more about him in an interview...
Read more 16 MARCH 2017