Bold challenger

The financial crisis and a deep rooted distrust of financial institutions in the Netherlands created the need for SNS to listen more to their customers, to simplify their offer and to do things differently.
Fortunately challenging the status quo has always been in the DNA of SNS. As such it was time to take on the other three big Dutch banks and to rethink the business of banking. Loud, clear, simple and proudly purple.

The clarity, distinctiveness & freshness of the identity together with this new approach to banking has quickly been accepted and embraced by the public. This resulting in an increase of new clients and mortgages being closed.

Continue Back 12 NOVEMBER 2015

A Silver Pentaward for Heineken FOBO

VBAT is proud and excited about taking home a Silver Pentaward from the Pentawards Ceremony in Barcelona.This prestigious award is...
Read more 25 SEPTEMBER 2017

VBAT Blog: Universe - 60 at 60

It's great if young creatives are not only doing their 9-5 job, but walk the extra mile. Like VBAT's Craig Berry.  In 2017...
Read more 21 SEPTEMBER 2017

VBAT Blog: One year abroad

There are interns, and there are interns. Here's an example of how to make the utmost of your intership abroad. Our British inter...
Read more 14 SEPTEMBER 2017

Mark van Egmond on The Drum

What makes Amsterdam a creative hub? The Drum asked the city's leading brands, local trailblazers and creatives to share their pe...
Read more 13 SEPTEMBER 2017

Marketingtribune interviewed Eugene Bay

Today, Nanny Kuilboer, design journalist at Marketingtribune, interviewed VBAT's co-founder Eugene Bay at his house about 'design...
Read more 8 SEPTEMBER 2017


VBAT's Craig Berry did an imaginary excursion to Eastern Europe by visiting two exhibitions: ‘Constructing the New Man&rsquo...
Read more 7 SEPTEMBER 2017

VBAT Blog: Glowing Cities

With days getting shorter in autumn and winter, we can enjoy a number of enchanting light festivals, each one is special in it&r...
Read more 30 AUGUST 2017

VBAT BLOG: Pop-Art at Beurs van Berlage

VBAT's British intern Craig Berry makes the most out of his intership, visiting many exhibitions and museums during his stay here...
Read more 24 AUGUST 2017

VBAT Blog: The Creative Spark

Where to go for inspiration this Autumn? VBAT's PR Director Connie Fluhme has got you covered: Read more.
Read more 17 AUGUST 2017