News

ETOS refreshed - First store opened

Etos has opened the doors to a completely new store in Amsterdam. The location is the first one carrying the new logo, exterior and interior design. The new logo is based on the original logo from 1919 and heritage is claimed to support the quality position of Etos. The new look and feel is developed by VBAT and will be rolled out to all 540 stores. Besides the logo VBAT has developed a new visual identity program, promotional style, private label strategy and packaging concept.

The new packaging concept focuses on a distinctive position of Etos as a brand amongst the well-known care and beauty brands. The packaging concept is split in a core range approach and added value concepts.

The packaging style is worked to a brand manual and roll out is handled by existing packaging agencies. The aim of the new concept is to build the brand as the most reliable and qualitative drugstore.

The packaging concept will also be introduced at retail formats of Ahold in USA and Czech Republic. The packaging style is typographical dominant and refined finishes of bottles and packs. All to deliver a quality offer next to the mayor brands. Etos as a confident brand in beauty, health and care.

Continue Back 30 OCTOBER 2015

VBAT engages with young creative talent

Pieter Jelle Braaksma of VBAT gave a second lecture about branding and design in Universidad Ibero, Mexico City
Read more 27 FEBRUARY 2014

Re-connecting a country

The Challenge. To make Telecomm (Telecomunicaciones de México) again the most important organ for connecting consumers with...
Read more 25 FEBRUARY 2014

Nomination ADCN Lamp

VBAT's packaging design for GAMMA Tools has been nominated for an ADCN lamp.  The private label plays an important role in t...
Read more 25 FEBRUARY 2014

VBAT in Tijdschrift voor Marketing

A few years ago, VBAT has been asked by Eric Moor (Decorum & Sion) to help him build the consumer brand The Greenkeeper and th...
Read more 20 FEBRUARY 2014

First online Annual Report for NS

Today, NS (Dutch Railways) presented their first online Annual Report. VBAT has designed the website, that allows the reader to ea...
Read more 14 FEBRUARY 2014

Pieter Jelle Braaksma in FONK Magazine

FONK Magazine is publishing a series written by the creative director of our Mexican office, Pieter Jelle Braaksma. Part 5...
Read more 13 FEBRUARY 2014

Mark van Egmond in FONK

What does a brand do for people and how to deliver your brand message? Mark van Egmond, Brand Director and Boardmember at VBAT,...
Read more 5 FEBRUARY 2014

Save the Date: VBAT Meet Market 2014

MEET MARKET is a chance to meet like minds and expand your international creative network. Get involved with our 'flying' installa...
Read more 30 JANUARY 2014

Thea Bakker in ADCN jury

VBAT creative Thea Bakker has been appointed as chairman of the packaging jury of the 2014 ADCN Awards. With more than 20 years of...
Read more 28 JANUARY 2014