News

Bold challenger

The financial crisis and a deep rooted distrust of financial institutions in the Netherlands created the need for SNS to listen more to their customers, to simplify their offer and to do things differently.
 
Fortunately challenging the status quo has always been in the DNA of SNS. As such it was time to take on the other three big Dutch banks and to rethink the business of banking. Loud, clear, simple and proudly purple.
 

The clarity, distinctiveness & freshness of the identity together with this new approach to banking has quickly been accepted and embraced by the public. This resulting in an increase of new clients and mortgages being closed.

Continue Back 12 NOVEMBER 2015

Mark van Egmond in FONK

What does a brand do for people and how to deliver your brand message? Mark van Egmond, Brand Director and Boardmember at VBAT,...
Read more 5 FEBRUARY 2014

Thea Bakker in ADCN jury

VBAT creative Thea Bakker has been appointed as chairman of the packaging jury of the 2014 ADCN Awards. With more than 20 years of...
Read more 28 JANUARY 2014

VBAT in Marketing Tribune

VBAT's work for Holy Soda has been featured in the latest Marketing Tribune. VBAT worked on the  naming* and the label design...
Read more 18 DECEMBER 2013

Pieter Jelle Braaksma in FONK Magazine

FONK Magazine is publishing a series written by the creative director of our Mexican office, Pieter Jelle Braaksma. Part 5:...
Read more 16 DECEMBER 2013

Silver Poster Annual 2014 Award

VBAT wins a Silver Poster Annual 2014 Award with Sol Dark Sun.
Read more 5 DECEMBER 2013

VBAT in Adformatie

VBAT recently worked on the brand positioning and design of SPOTTA. Brand Director Mark van Egmond: "The result is outspoken and e...
Read more 25 NOVEMBER 2013

Pieter Jelle Braaksma in FONK Magazine

FONK Magazine is publishing a 6 piece series written by the creative director of our Mexican office, Pieter Jelle Braaksma. Pa...
Read more 21 NOVEMBER 2013

VBAT in THE WIRE

What's the buzz in Amsterdam? Find out more in VBAT's column in THE WIRE!
Read more 14 NOVEMBER 2013

Pieter Jelle Braaksma in FONK Magazine

FONK Magazine is publishing a 6 piece series written by the creative director of our Mexican office, Pieter Jelle Braaksma. Part...
Read more 16 OCTOBER 2013