News

ETOS refreshed - First store opened

Etos has opened the doors to a completely new store in Amsterdam. The location is the first one carrying the new logo, exterior and interior design. The new logo is based on the original logo from 1919 and heritage is claimed to support the quality position of Etos. The new look and feel is developed by VBAT and will be rolled out to all 540 stores. Besides the logo VBAT has developed a new visual identity program, promotional style, private label strategy and packaging concept.

The new packaging concept focuses on a distinctive position of Etos as a brand amongst the well-known care and beauty brands. The packaging concept is split in a core range approach and added value concepts.

The packaging style is worked to a brand manual and roll out is handled by existing packaging agencies. The aim of the new concept is to build the brand as the most reliable and qualitative drugstore.

The packaging concept will also be introduced at retail formats of Ahold in USA and Czech Republic. The packaging style is typographical dominant and refined finishes of bottles and packs. All to deliver a quality offer next to the mayor brands. Etos as a confident brand in beauty, health and care.

Continue Back 30 OCTOBER 2015

VBAT in Fonk Magazine

VBAT has been featured in Fonk’s retail edition with Gamma KleurID.
Read more 4 OCTOBER 2013

Pieter Jelle Braaksma in FONK magazine

FONK Magazine is publishing a 6 piece series written by the creative director of our Mexican office, Pieter Jelle Braaksma. Part 2...
Read more 4 OCTOBER 2013

VBAT wins Golden Pentaward

Black and white goes gold... VBAT wins a golden Pentaward for the packaging design for GAMMA KleurID
Read more 24 SEPTEMBER 2013

VBAT wins Bronze Pentaward

Success for Sol... VBAT wins a bronze Pentaward for the bottle and label design for Sol.
Read more 24 SEPTEMBER 2013

GFK Shopper Congres

The recently held GFK Shopper congress was all about the changes in the food retail and out-of-home market. Theo Lindemann, Brand...
Read more 16 SEPTEMBER 2013

Pieter Jelle Braaksma in FONK magazine

FONK Magazine is publishing a 6 piece series written by the creative director of our Mexican office, Pieter Jelle Braaksma. Part 1...
Read more 11 SEPTEMBER 2013

AGP is coloring the city

Amsterdam Gay Pride is taking over the city of Amsterdam until August 4, 2013.  VBAT created a new identity for AGP that re...
Read more 30 JULY 2013

VBAT in Marketing Tribune Top X

VBAT has been featured with two cases in the Top X special of Marketing Tribune. Amstel Radler and Jumbo Foodmarkt in the Spotligh...

Eugene Bay in Fonk Magazine

An interview with Eugene Bay: Fit to fight!