News

Pure Dutch Design

Due to its strong position in the restaurant segment, Sourcy is one of the most well known mineral water brands in the Netherlands.VBAT was briefed to develop a new iconic glass bottle – a clear reflection of the brand’s core values befitting of every dinner occasion, whether a high quality restaurant or mainstream outlet.

In recent years the brand’s packaging strategy has been to develop separate bottle designs for high quality and mainstream restaurants. Aside from high production and logistical costs, this has not helped maintain a clear brand image for Sourcy.

As a strong established brand coming from a single source the creative solution was to develop one iconic bottle, suitable for carbonated mineral water, respecting market colour codes and fitting within Sourcy’s current standard bottling lines. The new stylish outer shape is enriched with a deep embossed lens that serves as a podium for the brand’s lion emblem, which, together with the higher shoulders of this new bottle reflects the proud character of the brand going back to the essence, iconic without fuss, elegant yet understated.

Continue Back 12 NOVEMBER 2015

Silver Poster Annual 2014 Award

VBAT wins a Silver Poster Annual 2014 Award with Sol Dark Sun.
Read more 5 DECEMBER 2013

VBAT in Adformatie

VBAT recently worked on the brand positioning and design of SPOTTA. Brand Director Mark van Egmond: "The result is outspoken and e...
Read more 25 NOVEMBER 2013

Pieter Jelle Braaksma in FONK Magazine

FONK Magazine is publishing a 6 piece series written by the creative director of our Mexican office, Pieter Jelle Braaksma. Pa...
Read more 21 NOVEMBER 2013

VBAT in THE WIRE

What's the buzz in Amsterdam? Find out more in VBAT's column in THE WIRE!
Read more 14 NOVEMBER 2013

Pieter Jelle Braaksma in FONK Magazine

FONK Magazine is publishing a 6 piece series written by the creative director of our Mexican office, Pieter Jelle Braaksma. Part...
Read more 16 OCTOBER 2013

VBAT in Fonk Magazine

VBAT has been featured in Fonk’s retail edition with Gamma KleurID.
Read more 4 OCTOBER 2013

VBAT wins Golden Pentaward

Black and white goes gold... VBAT wins a golden Pentaward for the packaging design for GAMMA KleurID
Read more 24 SEPTEMBER 2013

VBAT wins Bronze Pentaward

Success for Sol... VBAT wins a bronze Pentaward for the bottle and label design for Sol.
Read more 24 SEPTEMBER 2013

GFK Shopper Congres

The recently held GFK Shopper congress was all about the changes in the food retail and out-of-home market. Theo Lindemann, Brand...
Read more 16 SEPTEMBER 2013