News

Pure Dutch Design

Due to its strong position in the restaurant segment, Sourcy is one of the most well known mineral water brands in the Netherlands.VBAT was briefed to develop a new iconic glass bottle – a clear reflection of the brand’s core values befitting of every dinner occasion, whether a high quality restaurant or mainstream outlet.

In recent years the brand’s packaging strategy has been to develop separate bottle designs for high quality and mainstream restaurants. Aside from high production and logistical costs, this has not helped maintain a clear brand image for Sourcy.

As a strong established brand coming from a single source the creative solution was to develop one iconic bottle, suitable for carbonated mineral water, respecting market colour codes and fitting within Sourcy’s current standard bottling lines. The new stylish outer shape is enriched with a deep embossed lens that serves as a podium for the brand’s lion emblem, which, together with the higher shoulders of this new bottle reflects the proud character of the brand going back to the essence, iconic without fuss, elegant yet understated.

Continue Back 12 NOVEMBER 2015

Jumbo Foodmarkt in Fonk

Fonk Magazine has published an interview with Ralph Betrand, innovationmanager at Jumbo about the new 6000m2 Foodmarkt in Breda.
Read more 20 JUNE 2013

Holy Soda in the press

Vrumonas Holy Soda has just started to conquer the Dutch market. VBAT, as part of the project team, has been involved in the posit...

Eugene Bay at Cannes Lions

Eugene Bay has been invited in Cannes as NL juror for the Design jury at the 60th Cannes Lions Festival 2013. Eugene Bay, together...
Read more 13 JUNE 2013

Great scores for Jumbo Foodmarkt

The concept and design of Jumbo Foodmarkt have been judged by the design panel of Marketing Tribune. VBAT is proud about the great...

VBAT.MX in Fonk

Fonk Magazine recently announced VBAT.MX, our new office in Mexico City.

Eugene Bay awarded: Dutch Royal Honour

VBAT's founder and chairman Eugene Bay has been awarded with Dutch Royal Honour recently and from now on can proudly call himself...
Read more 29 APRIL 2013

Jumbo Foodmarkt in the press

The Dutch 'Levensmiddelenkrant' has published a two pages interview about Jumbo Foodmarkt. VBAT’s groundbreaking new concept...
Read more 27 APRIL 2013

VBAT debuts new company identity

VBAT has unveiled its new company identity. The refreshed identity coincides with the opening of our first international office i...
Read more 16 APRIL 2013

VBAT opens VBAT.MX

VBAT has opened its first office abroad. VBAT.MX in Mexico City will service VBAT’s Mexican clients as well as new busines...
Read more 15 APRIL 2013