News

Positive personality

2015 brought a new dawn for Dutch insurance giant Reaal. Freed from it’s holding company, it was time to spread its wings with a new and bright identity.
 
The sun with its endless energy and bright yellow light spreads optimism into the complex and grey world of insurance.
 
The new Reaal is as an optimistic, proactive brand with a strong customer focus. A brand with the motivation to help its clients to make the right choices.
 
Customer centricity made tangible.

12 NOVEMBER 2015

Everyday value made iconic

Dairy in Romania is a fragmented market. Many brands compete from value to origin to premium. Oké is the clever, everyday c...
Read more 15 APRIL 2013

Royal Packaging for Mona

This month, Holland will get a new king. Real Dutch celebrate this day with the delicious royal pudding, the "Kroningstoetje". VBA...
Read more 3 APRIL 2013

Sourcy Holy Soda

VBAT created the label design for a new fizzy soft drink. A very tasty, low cal product with only natural ingredients and no artif...
Read more 3 APRIL 2013

GAMMA: The professional approach

The Challenge: Develop a premium private label range for Gamma, confirming their number 1 position as D.I.Y. Retailer.  The S...
Read more 27 MARCH 2013

For the Love of Food

VBAT’s groundbreaking new concept for Jumbo Foodmarkt opened in Breda. Jumbo's flagship store aims to elevate the love of fo...
Read more 27 MARCH 2013

Award: Gouden Spijker for GAMMA

MIX magazine has awarded GAMMA with a “Gouden Spijker” in the category “action” for the biggest impact wit...
Read more 26 MARCH 2013

AlphVBAT Type Faces Talk #3

Recently designer David Quay gave a highly personal talk to VBAT on his work and great love of vernacular typography. His talk en...
Read more 20 MARCH 2013

Annual report for Dutch Railways (NS)

For the 6th time in a row VBAT has created the annual report for NS. Through a clear division of the report segments it remains i...
Read more 19 MARCH 2013

VBAT packs Pickwick Slow Tea

Taking time for each other while enjoying a cup of tea. This is the idea behind Pickwick Slow Tea. VBAT has created the new packa...
Read more 14 MARCH 2013