News

ETOS refreshed - First store opened

Etos has opened the doors to a completely new store in Amsterdam. The location is the first one carrying the new logo, exterior and interior design. The new logo is based on the original logo from 1919 and heritage is claimed to support the quality position of Etos. The new look and feel is developed by VBAT and will be rolled out to all 540 stores. Besides the logo VBAT has developed a new visual identity program, promotional style, private label strategy and packaging concept.

The new packaging concept focuses on a distinctive position of Etos as a brand amongst the well-known care and beauty brands. The packaging concept is split in a core range approach and added value concepts.

The packaging style is worked to a brand manual and roll out is handled by existing packaging agencies. The aim of the new concept is to build the brand as the most reliable and qualitative drugstore.

The packaging concept will also be introduced at retail formats of Ahold in USA and Czech Republic. The packaging style is typographical dominant and refined finishes of bottles and packs. All to deliver a quality offer next to the mayor brands. Etos as a confident brand in beauty, health and care.

Continue Back 30 OCTOBER 2015

Great scores for Jumbo Foodmarkt

The concept and design of Jumbo Foodmarkt have been judged by the design panel of Marketing Tribune. VBAT is proud about the great...

VBAT.MX in Fonk

Fonk Magazine recently announced VBAT.MX, our new office in Mexico City.

Eugene Bay awarded: Dutch Royal Honour

VBAT's founder and chairman Eugene Bay has been awarded with Dutch Royal Honour recently and from now on can proudly call himself...
Read more 29 APRIL 2013

Jumbo Foodmarkt in the press

The Dutch 'Levensmiddelenkrant' has published a two pages interview about Jumbo Foodmarkt. VBAT’s groundbreaking new concept...
Read more 27 APRIL 2013

VBAT opens VBAT.MX

VBAT has opened its first office abroad. VBAT.MX in Mexico City will service VBAT’s Mexican clients as well as new busines...
Read more 15 APRIL 2013

Everyday value made iconic

Dairy in Romania is a fragmented market. Many brands compete from value to origin to premium. Oké is the clever, everyday c...
Read more 15 APRIL 2013

Royal Packaging for Mona

This month, Holland will get a new king. Real Dutch celebrate this day with the delicious royal pudding, the "Kroningstoetje". VBA...
Read more 3 APRIL 2013

Sourcy Holy Soda

VBAT created the label design for a new fizzy soft drink. A very tasty, low cal product with only natural ingredients and no artif...
Read more 3 APRIL 2013

GAMMA: The professional approach

The Challenge: Develop a premium private label range for Gamma, confirming their number 1 position as D.I.Y. Retailer.  The S...
Read more 27 MARCH 2013