News

Branding a world class music hall

VBAT was commissioned to refresh the visual style of the campaigns of Het Concertgebouw, one of the finest concert halls in the world.. With no real graphic system in place, all existing communications were inconsistent in terms of photography, layout, use of graphic elements and logo lock-ups.

Inspiration was drawn from the classical architecture of the building itself. Atop the Great Hall sits a gilded lyra, the instrument of Apollo, the Greek god of music. As a highly recognised symbol of Het Concertgebouw, it’s outer shape forms the basis for a new graphic system.

Colour inspiration came from the rich velvet and leather upholstery found inside the building.

As a finishing touch we reintroduced the Futura family as the Het Concertgebouw brand typeface. Ultimately flexible in use, we created a design system that can be applied easily across all communication platforms, in both traditional or digital media. Reminiscent of the eight bars of a musical scale we created a new lock-up for the brand logo and pay-off. Set to music with an array of scales in various styles i.e. orchestral, jazz, percussive etc. it forms a highly memorable piece of audio branding for Het Concertgebouw.

Continue Back 12 NOVEMBER 2015

Brand Bier Awards Prize

VBAT were thrilled to design the identity for Brand Bier’s first pils brewery competition organized with PINT, the beer cons...
Read more 9 NOVEMBER 2012

Sky Radio’s New Look

Our 2012 logo and identity refresh for the contemporary music station reflects their dynamic programming and broad listener base....
Read more 21 SEPTEMBER 2012

VBAT wins red dot Award for SOL

VBAT wins a Red Dot Award for communication design for the new bottle and outer box for SOL beer. SOL Mexico invited us to create...
Read more 1 AUGUST 2012

An international design for Sol Beer

Sol beer brand is a true original and much-loved Mexican classic. In reworking the visual identity for the premium pilsner market...
Read more 22 MAY 2012

AlphVBAT Typography Workshop

VBAT recently invited Brazilian typographic designer Yomar Augusto to give it's designers the unique opportunity to participate in...
Read more 9 MAY 2012

VBAT featured in Powershop 3

We’re proud to announce that the SNS retail store is featured in Frame's latest publication in the Powershop series. Powersh...
Read more 14 FEBRUARY 2012

VBAT are featured in SUPERMART

A selection of our work is on display at the ‘SUPERMART' exhibition in the Museum of the Image, Breda. ‘SUPERMART' is...
Read more 14 DECEMBER 2011

PostNL turns Christmas orange

This year PostNL encouraged customers to go to eenoranjekerst.nl and send an orange holiday greeting card to their loved ones. For...
Read more 6 DECEMBER 2011

A new identity for The HEINEKEN Company

VBAT designed a new global visual identity for The HEINEKEN Company. It was designed to help differentiate the company from the br...
Read more 30 SEPTEMBER 2011