News

ETOS refreshed - First store opened

Etos has opened the doors to a completely new store in Amsterdam. The location is the first one carrying the new logo, exterior and interior design. The new logo is based on the original logo from 1919 and heritage is claimed to support the quality position of Etos. The new look and feel is developed by VBAT and will be rolled out to all 540 stores. Besides the logo VBAT has developed a new visual identity program, promotional style, private label strategy and packaging concept.

The new packaging concept focuses on a distinctive position of Etos as a brand amongst the well-known care and beauty brands. The packaging concept is split in a core range approach and added value concepts.

The packaging style is worked to a brand manual and roll out is handled by existing packaging agencies. The aim of the new concept is to build the brand as the most reliable and qualitative drugstore.

The packaging concept will also be introduced at retail formats of Ahold in USA and Czech Republic. The packaging style is typographical dominant and refined finishes of bottles and packs. All to deliver a quality offer next to the mayor brands. Etos as a confident brand in beauty, health and care.

Continue Back 30 OCTOBER 2015

VBAT Blog: ADCN's Creative Circus

VBAT's British intern John Skead delved into the Dutch creative scene and visited ADCN's Creative Circus. Read more.
Read more 9 NOVEMBER 2017

VBAT Blog: London Design Festival

For his column in Fonk magazine, VBAT's Craig Berry visited London Design Festival. An expierence for the senses.
Read more 2 NOVEMBER 2017

VBAT Blog: Cold Brew Love

VBAT's portiguese creative Marcus Cruz went to Guatemala in February last year. Staying there for two weeks and working as a volun...
Read more 26 OCTOBER 2017

WPPED CREAM 2017

Our work for Europride 2016 has gained a Highly Commended at WPPED CREAM 2017, the internal awards of the WPP Network. Check out t...
Read more 26 OCTOBER 2017

VBAT Blog: Factory Records

For his blog in Fonk Magazine, VBAT's Craig Berry travelled from Amsterdam to Manchester for the day to visit the Manchester Inte...
Read more 18 OCTOBER 2017

VBAT Blog: The art of fan art

Our Estonian VBAT Creative and Game of Thrones fan Alisa Erin is suffering by the long time she has to wait for the next season of...
Read more 10 OCTOBER 2017

VBAT Blog: The vision of VBAT

VBAT's Mark van Egmond has been interviewed by Marketingtribune on the vision of VBAT. Here's an English translation of the origin...
Read more 5 OCTOBER 2017

VBAT Blog: Pentawards Ceremony

We proudly received a prestigious silver Pentaward for our HEINEKEN Fobo design. But the true reward was bigger than that. It was...
Read more 26 SEPTEMBER 2017

A Silver Pentaward for Heineken FOBO

VBAT is proud and excited about taking home a Silver Pentaward from the Pentawards Ceremony in Barcelona.This prestigious award is...
Read more 25 SEPTEMBER 2017