News

ETOS refreshed - First store opened

Etos has opened the doors to a completely new store in Amsterdam. The location is the first one carrying the new logo, exterior and interior design. The new logo is based on the original logo from 1919 and heritage is claimed to support the quality position of Etos. The new look and feel is developed by VBAT and will be rolled out to all 540 stores. Besides the logo VBAT has developed a new visual identity program, promotional style, private label strategy and packaging concept.

The new packaging concept focuses on a distinctive position of Etos as a brand amongst the well-known care and beauty brands. The packaging concept is split in a core range approach and added value concepts.

The packaging style is worked to a brand manual and roll out is handled by existing packaging agencies. The aim of the new concept is to build the brand as the most reliable and qualitative drugstore.

The packaging concept will also be introduced at retail formats of Ahold in USA and Czech Republic. The packaging style is typographical dominant and refined finishes of bottles and packs. All to deliver a quality offer next to the mayor brands. Etos as a confident brand in beauty, health and care.

Continue Back 30 OCTOBER 2015

VBAT's Creative Director in Fonk

Graham Sturt was interviewed by Fonk Magazine as Very Inspiring Person.
Read more 6 JANUARY 2017

VBAT Blog: Sandberg

During a  visit to Stedelijk Museum, Craig Berry discovered the legacy of Willem Sandberg. Read more.
Read more 20 DECEMBER 2016

VBAT Blog: The Packaging Talent #2

Luna den Hoed won the second prize at the BNO Packaging Talent Awards. Meet her here.
Read more 15 DECEMBER 2016

ING awarded as Global Bank of the Year

ING has been awarded best global bank in the world. Financial Times’ The Banker hosted the annual Best Bank Awards 2016 in L...
Read more 14 DECEMBER 2016

VBAT Blog: Packaging Design Talent #1

BNO NEXTpack is turning the spotlight on Dutch Packaging Design. Sean Valies won the BNO Packaging Talent Award (PTA) 2016 with hi...
Read more 8 DECEMBER 2016

Linkedin Pulse: The PLUS story

The “Good food from the people from PLUS” store is a new concept on all fronts which will form the basis for future g...
Read more 6 DECEMBER 2016

VBAT Blog: The Dieline Conference AMS

"Overall it was good day out and nice to explore and experience a different part of Amsterdam and also to see some great new packa...
Read more 29 NOVEMBER 2016

Packaging Design for I sea Bacon

Seamore’s founder mistook seaweed for pasta, loved the experience and decided to fool the rest of the world with ‘I se...
Read more 25 NOVEMBER 2016

VBAT Blog: Recap BNO PTA

During SUPERFAST # 3, an event about new developments in packaging design at Dutch Design Week 2016, Sean Valies (first place) and...
Read more 23 NOVEMBER 2016