Bold challenger

The financial crisis and a deep rooted distrust of financial institutions in the Netherlands created the need for SNS to listen more to their customers, to simplify their offer and to do things differently.
Fortunately challenging the status quo has always been in the DNA of SNS. As such it was time to take on the other three big Dutch banks and to rethink the business of banking. Loud, clear, simple and proudly purple.

The clarity, distinctiveness & freshness of the identity together with this new approach to banking has quickly been accepted and embraced by the public. This resulting in an increase of new clients and mortgages being closed.

Continue Back 12 NOVEMBER 2015

Mark van Egmond in panel of The Drum

Today, The Drum Magazine visited Amsterdam to launch their yearly Amsterdam Supplement during a Creative Cities Breakfast over at...
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VBAT Blog: Paul Mijksenaar

VBAT's Creative Director Graham Sturt is writing a series on Dutch Design Heros. Most recently, he interviewed Paul Mijksenaar, th...
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VBAT Blog: The Wise and The Curious

Globally, there’s a major design shift underway. A shift away from The Big Rebrand and towards continuous design thinking....
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VBAT Blog: Modernism in Print

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VBAT Blog: Martin Scorsese

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VBAT Blog: Beautiful Money

The recent passing of Dutch graphic designer Robert ‘Ootje’ Oxenaar, most famous for his design for the Dutch Guilder...
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VBAT Blog: I wish I could work on that

VBAT's Italian designer Simone Marian goes back to his roots, talking about a brand from his home country he'd definitely love to...
Read more 6 JULY 2017

Dutch Design Heroes: Ben Bos

VBAT's Creative Director Graham Sturt interviewed one of the late great Dutch Design Heroes shortly before his death. Learn more a...
Read more 27 JUNE 2017

Etos Summer Commercial by VBAT

Today the new summer commercial for Etos went live. The commercial launches the new summer campaign of Etos, which is entirely ab...
Read more 26 JUNE 2017