News

ETOS refreshed - First store opened

Etos has opened the doors to a completely new store in Amsterdam. The location is the first one carrying the new logo, exterior and interior design. The new logo is based on the original logo from 1919 and heritage is claimed to support the quality position of Etos. The new look and feel is developed by VBAT and will be rolled out to all 540 stores. Besides the logo VBAT has developed a new visual identity program, promotional style, private label strategy and packaging concept.

The new packaging concept focuses on a distinctive position of Etos as a brand amongst the well-known care and beauty brands. The packaging concept is split in a core range approach and added value concepts.

The packaging style is worked to a brand manual and roll out is handled by existing packaging agencies. The aim of the new concept is to build the brand as the most reliable and qualitative drugstore.

The packaging concept will also be introduced at retail formats of Ahold in USA and Czech Republic. The packaging style is typographical dominant and refined finishes of bottles and packs. All to deliver a quality offer next to the mayor brands. Etos as a confident brand in beauty, health and care.

Continue Back 30 OCTOBER 2015

Eurobest Award

VBAT wins a Eurobest Award for our work on Amstel Pulse.
Read more 1 DECEMBER 2008

Pentaward

Segredo celebrates in Brazilian style after winning a 2008 Bronze Pentaward.
Read more 30 OCTOBER 2008

Cannes Lions

VBAT wins a Gold Lion in Cannes with Amstel Pulse.
Read more 1 JULY 2008

Red Dot Award

VBAT wins a Red Dot Award for Whole Earth can design.
Read more 1 MAY 2008

Design Week Awards

We receive an Honourable commendation for our Grapedistrict work at the Design Week Awards.        
Read more 19 FEBRUARY 2007

ADCN Yearbook

VBAT develops the grid for the ADCN Yearbook, which will be used for the next 5 years.
Read more 1 DECEMBER 2006

Changes at the top

Teun Anders leaves VBAT. Eugene Bay is the sole founding partner still active at the company.
Read more 30 JUNE 2006

Awards

We win a London FAB Award for our Not Guilty ice cream packaging. We win a Dutch Design Award for our work with Buna Bet coffee f...
Read more 22 MAY 2006

Expansion

Retail Design and Retail Branding become increasingly important areas of business.
Read more 1 JANUARY 2006