News

ETOS refreshed - First store opened

Etos has opened the doors to a completely new store in Amsterdam. The location is the first one carrying the new logo, exterior and interior design. The new logo is based on the original logo from 1919 and heritage is claimed to support the quality position of Etos. The new look and feel is developed by VBAT and will be rolled out to all 540 stores. Besides the logo VBAT has developed a new visual identity program, promotional style, private label strategy and packaging concept.

The new packaging concept focuses on a distinctive position of Etos as a brand amongst the well-known care and beauty brands. The packaging concept is split in a core range approach and added value concepts.

The packaging style is worked to a brand manual and roll out is handled by existing packaging agencies. The aim of the new concept is to build the brand as the most reliable and qualitative drugstore.

The packaging concept will also be introduced at retail formats of Ahold in USA and Czech Republic. The packaging style is typographical dominant and refined finishes of bottles and packs. All to deliver a quality offer next to the mayor brands. Etos as a confident brand in beauty, health and care.

Continue Back 30 OCTOBER 2015

ADCN Silver Award

We win a Silver ADCN award for CPC packaging.
Read more 1 JUNE 1996

ADCN Silver Awards

We win three Silver ADCN awards. For Douwe Egberts Coffee Systems, an identity for Urban Opera (self promotion for Y&R) and an...
Read more 1 JANUARY 1994

Independence

Visser Bay Anders Toscani buys the 50% stake from Y&R group to become a 100% independent Design Agency. The full 100% is now o...
Read more 1 JANUARY 1993

ADCN Gold Award

We win an ADCN Lamp for the HEMA’s new Biscuit Line and an ADCN Golden Lamp for the Jordasch Jeans Brand Identity.
Read more 1 JUNE 1992

Winning mood

The Netherlands wins the European Football Championships. Our very first prize, a Gold ADCN (Art Directors Club of the Netherland...
Read more 1 MARCH 1988

Change at the top

The first of the original four to leave was our commercial partner, van Raam. As the only non-creative, she soon felt that she did...
Read more 1 JANUARY 1987

Steady growth

Our client and project portfolio steadily grows. We are working for a number of product lines for our clients Smiths Food Group, G...
Read more 1 FEBRUARY 1986

Our offer

In the ‘80s the design fraternity in the Netherlands was split into two camps. One group, which had access to all government...
Read more 1 APRIL 1984

Early clients

From day one we worked for a number of commercial mainstream consumer brands and a number of well-known corporate brands. Mona, t...
Read more 1 MARCH 1984