News

ETOS refreshed - First store opened

Etos has opened the doors to a completely new store in Amsterdam. The location is the first one carrying the new logo, exterior and interior design. The new logo is based on the original logo from 1919 and heritage is claimed to support the quality position of Etos. The new look and feel is developed by VBAT and will be rolled out to all 540 stores. Besides the logo VBAT has developed a new visual identity program, promotional style, private label strategy and packaging concept.

The new packaging concept focuses on a distinctive position of Etos as a brand amongst the well-known care and beauty brands. The packaging concept is split in a core range approach and added value concepts.

The packaging style is worked to a brand manual and roll out is handled by existing packaging agencies. The aim of the new concept is to build the brand as the most reliable and qualitative drugstore.

The packaging concept will also be introduced at retail formats of Ahold in USA and Czech Republic. The packaging style is typographical dominant and refined finishes of bottles and packs. All to deliver a quality offer next to the mayor brands. Etos as a confident brand in beauty, health and care.

Continue Back 30 OCTOBER 2015

ADCN Yearbook

VBAT develops the grid for the ADCN Yearbook, which will be used for the next 5 years.
Read more 1 DECEMBER 2006

Changes at the top

Teun Anders leaves VBAT. Eugene Bay is the sole founding partner still active at the company.
Read more 30 JUNE 2006

Awards

We win a London FAB Award for our Not Guilty ice cream packaging. We win a Dutch Design Award for our work with Buna Bet coffee f...
Read more 22 MAY 2006

Expansion

Retail Design and Retail Branding become increasingly important areas of business.
Read more 1 JANUARY 2006

Back to only VBAT

After 3 years of integration with Enterprise IG we decide to continue as a separate entity within the WPP group.
Read more 1 JANUARY 2005

Moving back to Amsterdam

VBAT moves back to Amsterdam to a magnificent old bicycle factory in the Pilotenstraat. Growth steadily continues and we grow to 9...
Read more 1 MARCH 2004

Design Award

Our ABN AMRO Sibos Conference Stand wins a special merit at the US Exhibitor International Awards.  
Read more 25 FEBRUARY 2004

ADCN Silver Award

We win a Silver ADCN award for our Etos (chemists) private label packaging.
Read more 1 JUNE 2002

VBAT acquires Brown/KSDP

Due to a worldwide WPP takeover of Brown and KSDP, VBAT acquires Brown/KSDP’s Amsterdam offices and clients. A team of 9 joi...
Read more 1 FEBRUARY 2002