News

Branding a world class music hall

VBAT was commissioned to refresh the visual style of the campaigns of Het Concertgebouw, one of the finest concert halls in the world.. With no real graphic system in place, all existing communications were inconsistent in terms of photography, layout, use of graphic elements and logo lock-ups.

Inspiration was drawn from the classical architecture of the building itself. Atop the Great Hall sits a gilded lyra, the instrument of Apollo, the Greek god of music. As a highly recognised symbol of Het Concertgebouw, it’s outer shape forms the basis for a new graphic system.

Colour inspiration came from the rich velvet and leather upholstery found inside the building.

As a finishing touch we reintroduced the Futura family as the Het Concertgebouw brand typeface. Ultimately flexible in use, we created a design system that can be applied easily across all communication platforms, in both traditional or digital media. Reminiscent of the eight bars of a musical scale we created a new lock-up for the brand logo and pay-off. Set to music with an array of scales in various styles i.e. orchestral, jazz, percussive etc. it forms a highly memorable piece of audio branding for Het Concertgebouw.

Continue Back 12 NOVEMBER 2015

Back to only VBAT

After 3 years of integration with Enterprise IG we decide to continue as a separate entity within the WPP group.
Read more 1 JANUARY 2005

Moving back to Amsterdam

VBAT moves back to Amsterdam to a magnificent old bicycle factory in the Pilotenstraat. Growth steadily continues and we grow to 9...
Read more 1 MARCH 2004

Design Award

Our ABN AMRO Sibos Conference Stand wins a special merit at the US Exhibitor International Awards.  
Read more 25 FEBRUARY 2004

ADCN Silver Award

We win a Silver ADCN award for our Etos (chemists) private label packaging.
Read more 1 JUNE 2002

VBAT acquires Brown/KSDP

Due to a worldwide WPP takeover of Brown and KSDP, VBAT acquires Brown/KSDP’s Amsterdam offices and clients. A team of 9 joi...
Read more 1 FEBRUARY 2002

New office

After 16 years we move from our home to new offices at Schiphol Airport.
Read more 1 MAY 2000

ADCN Award

We win a Gold ADCN award for the Bykare Pharmaceuticals packaging range.
Read more 1 JUNE 1998

ADCN Silver Award

We win a Silver ADCN award for CPC packaging.
Read more 1 JUNE 1996

ADCN Silver Awards

We win three Silver ADCN awards. For Douwe Egberts Coffee Systems, an identity for Urban Opera (self promotion for Y&R) and an...
Read more 1 JANUARY 1994