Bold challenger

The financial crisis and a deep rooted distrust of financial institutions in the Netherlands created the need for SNS to listen more to their customers, to simplify their offer and to do things differently.
Fortunately challenging the status quo has always been in the DNA of SNS. As such it was time to take on the other three big Dutch banks and to rethink the business of banking. Loud, clear, simple and proudly purple.

The clarity, distinctiveness & freshness of the identity together with this new approach to banking has quickly been accepted and embraced by the public. This resulting in an increase of new clients and mortgages being closed.

Continue Back 12 NOVEMBER 2015

ADCN hall of fame

Eugene Bay is inaugurated into the ADCN hall of fame.
Read more 1 SEPTEMBER 2009

Eurobest Award

VBAT wins a Eurobest Award for our work on Amstel Pulse.
Read more 1 DECEMBER 2008


Segredo celebrates in Brazilian style after winning a 2008 Bronze Pentaward.
Read more 30 OCTOBER 2008

Cannes Lions

VBAT wins a Gold Lion in Cannes with Amstel Pulse.
Read more 1 JULY 2008

Red Dot Award

VBAT wins a Red Dot Award for Whole Earth can design.
Read more 1 MAY 2008

Design Week Awards

We receive an Honourable commendation for our Grapedistrict work at the Design Week Awards.        
Read more 19 FEBRUARY 2007

ADCN Yearbook

VBAT develops the grid for the ADCN Yearbook, which will be used for the next 5 years.
Read more 1 DECEMBER 2006

Changes at the top

Teun Anders leaves VBAT. Eugene Bay is the sole founding partner still active at the company.
Read more 30 JUNE 2006


We win a London FAB Award for our Not Guilty ice cream packaging. We win a Dutch Design Award for our work with Buna Bet coffee f...
Read more 22 MAY 2006