News

Positive personality

2015 brought a new dawn for Dutch insurance giant Reaal. Freed from it’s holding company, it was time to spread its wings with a new and bright identity.
 
The sun with its endless energy and bright yellow light spreads optimism into the complex and grey world of insurance.
 
The new Reaal is as an optimistic, proactive brand with a strong customer focus. A brand with the motivation to help its clients to make the right choices.
 
Customer centricity made tangible.

12 NOVEMBER 2015

Our offer

In the ‘80s the design fraternity in the Netherlands was split into two camps. One group, which had access to all government...
Read more 1 APRIL 1984

Early clients

From day one we worked for a number of commercial mainstream consumer brands and a number of well-known corporate brands. Mona, t...
Read more 1 MARCH 1984

The founding

At the beginning of 1984, four individuals were invited by Y&R and, the then highly acclaimed creative advertising agency, PMS...
Read more 1 JANUARY 1984