News

Pure Dutch Design

Due to its strong position in the restaurant segment, Sourcy is one of the most well known mineral water brands in the Netherlands.VBAT was briefed to develop a new iconic glass bottle – a clear reflection of the brand’s core values befitting of every dinner occasion, whether a high quality restaurant or mainstream outlet.

In recent years the brand’s packaging strategy has been to develop separate bottle designs for high quality and mainstream restaurants. Aside from high production and logistical costs, this has not helped maintain a clear brand image for Sourcy.

As a strong established brand coming from a single source the creative solution was to develop one iconic bottle, suitable for carbonated mineral water, respecting market colour codes and fitting within Sourcy’s current standard bottling lines. The new stylish outer shape is enriched with a deep embossed lens that serves as a podium for the brand’s lion emblem, which, together with the higher shoulders of this new bottle reflects the proud character of the brand going back to the essence, iconic without fuss, elegant yet understated.

Continue Back 12 NOVEMBER 2015

VBAT for Blokker

Recently, Blokker launched the ‘Dolle Dagen’ (Crazy Days), their annual feast of bargains. VBAT developed the visual...
Read more 4 OCTOBER 2016

VBAT Blog: The Next Step

We have a new intern at VBAT. VBAT's Eva Welten on entering the agency world.
Read more 29 SEPTEMBER 2016

Rebranding SNS N.V. to de Volksbank N.V.

SNS Bank NV will be renamed de Volksbank N.V. (de Volksbank) as from 1 January 2017. The four brands, ASN Bank, BLG Wonen, RegioBa...
Read more 27 SEPTEMBER 2016

3 Pentawards for VBAT

Just a few months after merging their talent under a single roof, the newly formed VBAT Group has already brought home 3 Pentaward...
Read more 23 SEPTEMBER 2016

VBAT Blog: MOCO Amsterdam

The first thing VBAT's new intern from the UK did on the day of his arrival in the NL, was checking out MOCO Amsterdam with the Wa...
Read more 22 SEPTEMBER 2016

VBAT Blog: Reviving Classic Soda Culture

VBAT's Yael Weisberg found a company in Germany, who is restoring vintage soda syphons. Like other near-perfect designs?—?th...
Read more 14 SEPTEMBER 2016

VBAT Blog: Creative Excursion #7

VBAT's creatives have hit the saddles for an evening of typographic inspiration. Their guide was David Quay, renowned tyoe designe...
Read more 8 SEPTEMBER 2016

VBAT Blog: Uphill

We have a new intern here at VBAT. His name is Craig. He is a recent graphic arts & design graduate from Leeds Beckett Univers...
Read more 7 SEPTEMBER 2016

VBAT Blog: To Sydney

VBAT's Strategist Yael Weisberg wrote a love letter to Sydney.
Read more 23 AUGUST 2016