News

Positive personality

2015 brought a new dawn for Dutch insurance giant Reaal. Freed from it’s holding company, it was time to spread its wings with a new and bright identity.
 
The sun with its endless energy and bright yellow light spreads optimism into the complex and grey world of insurance.
 
The new Reaal is as an optimistic, proactive brand with a strong customer focus. A brand with the motivation to help its clients to make the right choices.
 
Customer centricity made tangible.

12 NOVEMBER 2015

Interview with CMO Albelli on new ID

Albelli's CMO Florence Schmit in an interview by Marketingtribune about how the new identity, developed in cooperation with VBAT,&...
Read more 18 NOVEMBER 2016

A new generation supermarket for PLUS

VBAT developed in close cooperation with the PLUS Formula Team, a new store concept for "good food of the people of PLUS". With th...
Read more 16 NOVEMBER 2016

VBAT Blog: True Dutch Spirit.

"Connecting today with tomorrow became our mantra and springboard for creating both graphical and physical interventions with the...
Read more 10 NOVEMBER 2016

Bronzen Effie for SNS

Proud of our role in gaining back the trust of the ordinary people in SNS.With honesty, clarity and simplicity reflected in visual...
Read more 9 NOVEMBER 2016

VBAT Blog: The hidden impact

“We should understand the hidden influence we have on the climate. And nature ánd the environment. It’s not jus...
Read more 3 NOVEMBER 2016

Dutch Design Heroes: Gert Dumbar

For the second in the series of Dutch Design Heroes, VBAT's Creative Director Graham Sturt travelled to The Hague to meet with Ger...
Read more 2 NOVEMBER 2016

VBAT Blog: Design Week Mexico 2016

The 9th edition of Design Week Mexico, one of the best known events and platforms for emerging designers in Mexico, took place ear...
Read more 27 OCTOBER 2016

VBAT Blog: Ikea pop-up in Madrid

VBAT Strategist André Soff was in Madrid and poppend into an Ikea pop-up store. Reason enough to blog about it.
Read more 25 OCTOBER 2016

Truly tadcaster

Established in Tadcaster, North Yorkshire in 1847, the UK’s No.1 keg ale is named after its favourite son. The original John...
Read more 21 OCTOBER 2016