News

Branding a world class music hall

VBAT was commissioned to refresh the visual style of the campaigns of Het Concertgebouw, one of the finest concert halls in the world.. With no real graphic system in place, all existing communications were inconsistent in terms of photography, layout, use of graphic elements and logo lock-ups.

Inspiration was drawn from the classical architecture of the building itself. Atop the Great Hall sits a gilded lyra, the instrument of Apollo, the Greek god of music. As a highly recognised symbol of Het Concertgebouw, it’s outer shape forms the basis for a new graphic system.

Colour inspiration came from the rich velvet and leather upholstery found inside the building.

As a finishing touch we reintroduced the Futura family as the Het Concertgebouw brand typeface. Ultimately flexible in use, we created a design system that can be applied easily across all communication platforms, in both traditional or digital media. Reminiscent of the eight bars of a musical scale we created a new lock-up for the brand logo and pay-off. Set to music with an array of scales in various styles i.e. orchestral, jazz, percussive etc. it forms a highly memorable piece of audio branding for Het Concertgebouw.

Continue Back 12 NOVEMBER 2015

VBAT for Blokker

Recently, Blokker launched the ‘Dolle Dagen’ (Crazy Days), their annual feast of bargains. VBAT developed the visual...
Read more 4 OCTOBER 2016

VBAT Blog: The Next Step

We have a new intern at VBAT. VBAT's Eva Welten on entering the agency world.
Read more 29 SEPTEMBER 2016

Rebranding SNS N.V. to de Volksbank N.V.

SNS Bank NV will be renamed de Volksbank N.V. (de Volksbank) as from 1 January 2017. The four brands, ASN Bank, BLG Wonen, RegioBa...
Read more 27 SEPTEMBER 2016

3 Pentawards for VBAT

Just a few months after merging their talent under a single roof, the newly formed VBAT Group has already brought home 3 Pentaward...
Read more 23 SEPTEMBER 2016

VBAT Blog: MOCO Amsterdam

The first thing VBAT's new intern from the UK did on the day of his arrival in the NL, was checking out MOCO Amsterdam with the Wa...
Read more 22 SEPTEMBER 2016

VBAT Blog: Reviving Classic Soda Culture

VBAT's Yael Weisberg found a company in Germany, who is restoring vintage soda syphons. Like other near-perfect designs?—?th...
Read more 14 SEPTEMBER 2016

VBAT Blog: Creative Excursion #7

VBAT's creatives have hit the saddles for an evening of typographic inspiration. Their guide was David Quay, renowned tyoe designe...
Read more 8 SEPTEMBER 2016

VBAT Blog: Uphill

We have a new intern here at VBAT. His name is Craig. He is a recent graphic arts & design graduate from Leeds Beckett Univers...
Read more 7 SEPTEMBER 2016

VBAT Blog: To Sydney

VBAT's Strategist Yael Weisberg wrote a love letter to Sydney.
Read more 23 AUGUST 2016