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Proud connector

As mobile devices increasingly dominate our daily routines, we become more and more dependent on them. The M-lab is a retail formula combining Know-How, Repair and Gadgets to help us to survive in our daily mobile life.

Vision: To intuitively understand how things work. Inspired by the low-tech world of Meccano and making things so easy, that even your mum can understand it! An approachable and fun destination where conversation and not confusion are the solutions of the day.

Friendly tech. Colourful and playful. Breaking with the high tech codes of the industry by using low tech materials and connectors. Emphasising the vision to use technology to make life simpler and easier.

Continue Back 12 NOVEMBER 2015

Linkedin Pulse: The PLUS story

The “Good food from the people from PLUS” store is a new concept on all fronts which will form the basis for future g...
Read more 6 DECEMBER 2016

VBAT Blog: The Dieline Conference AMS

"Overall it was good day out and nice to explore and experience a different part of Amsterdam and also to see some great new packa...
Read more 29 NOVEMBER 2016

Packaging Design for I sea Bacon

Seamore’s founder mistook seaweed for pasta, loved the experience and decided to fool the rest of the world with ‘I se...
Read more 25 NOVEMBER 2016

VBAT Blog: Recap BNO PTA

During SUPERFAST # 3, an event about new developments in packaging design at Dutch Design Week 2016, Sean Valies (first place) and...
Read more 23 NOVEMBER 2016

Interview with CMO Albelli on new ID

Albelli's CMO Florence Schmit in an interview by Marketingtribune about how the new identity, developed in cooperation with VBAT,&...
Read more 18 NOVEMBER 2016

A new generation supermarket for PLUS

VBAT developed in close cooperation with the PLUS Formula Team, a new store concept for "good food of the people of PLUS". With th...
Read more 16 NOVEMBER 2016

VBAT Blog: True Dutch Spirit.

"Connecting today with tomorrow became our mantra and springboard for creating both graphical and physical interventions with the...
Read more 10 NOVEMBER 2016

Bronzen Effie for SNS

Proud of our role in gaining back the trust of the ordinary people in SNS.With honesty, clarity and simplicity reflected in visual...
Read more 9 NOVEMBER 2016

VBAT Blog: The hidden impact

“We should understand the hidden influence we have on the climate. And nature ánd the environment. It’s not jus...
Read more 3 NOVEMBER 2016