News

Bold challenger

The financial crisis and a deep rooted distrust of financial institutions in the Netherlands created the need for SNS to listen more to their customers, to simplify their offer and to do things differently.
 
Fortunately challenging the status quo has always been in the DNA of SNS. As such it was time to take on the other three big Dutch banks and to rethink the business of banking. Loud, clear, simple and proudly purple.
 

The clarity, distinctiveness & freshness of the identity together with this new approach to banking has quickly been accepted and embraced by the public. This resulting in an increase of new clients and mortgages being closed.

Continue Back 12 NOVEMBER 2015

VBAT Blog: Recap BNO PTA

During SUPERFAST # 3, an event about new developments in packaging design at Dutch Design Week 2016, Sean Valies (first place) and...
Read more 23 NOVEMBER 2016

Interview with CMO Albelli on new ID

Albelli's CMO Florence Schmit in an interview by Marketingtribune about how the new identity, developed in cooperation with VBAT,&...
Read more 18 NOVEMBER 2016

A new generation supermarket for PLUS

VBAT developed in close cooperation with the PLUS Formula Team, a new store concept for "good food of the people of PLUS". With th...
Read more 16 NOVEMBER 2016

VBAT Blog: True Dutch Spirit.

"Connecting today with tomorrow became our mantra and springboard for creating both graphical and physical interventions with the...
Read more 10 NOVEMBER 2016

Bronzen Effie for SNS

Proud of our role in gaining back the trust of the ordinary people in SNS.With honesty, clarity and simplicity reflected in visual...
Read more 9 NOVEMBER 2016

VBAT Blog: The hidden impact

“We should understand the hidden influence we have on the climate. And nature ánd the environment. It’s not jus...
Read more 3 NOVEMBER 2016

Dutch Design Heroes: Gert Dumbar

For the second in the series of Dutch Design Heroes, VBAT's Creative Director Graham Sturt travelled to The Hague to meet with Ger...
Read more 2 NOVEMBER 2016

VBAT Blog: Design Week Mexico 2016

The 9th edition of Design Week Mexico, one of the best known events and platforms for emerging designers in Mexico, took place ear...
Read more 27 OCTOBER 2016

VBAT Blog: Ikea pop-up in Madrid

VBAT Strategist André Soff was in Madrid and poppend into an Ikea pop-up store. Reason enough to blog about it.
Read more 25 OCTOBER 2016