News

Positive personality

2015 brought a new dawn for Dutch insurance giant Reaal. Freed from it’s holding company, it was time to spread its wings with a new and bright identity.
 
The sun with its endless energy and bright yellow light spreads optimism into the complex and grey world of insurance.
 
The new Reaal is as an optimistic, proactive brand with a strong customer focus. A brand with the motivation to help its clients to make the right choices.
 
Customer centricity made tangible.

12 NOVEMBER 2015

VBAT Blog: Modernism in Print

VBAT's internCraig Berry has a love for modernist graphic design and also design history. So when he sawthat the UvA Bijzondere C...
Read more 27 JULY 2017

VBAT Blog: Martin Scorsese

A couple of weeks ago, a small group of VBAT creatives went to a dedicated tour of the Martin Scorsese Retrospective that is now (...
Read more 20 JULY 2017

VBAT Blog: Beautiful Money

The recent passing of Dutch graphic designer Robert ‘Ootje’ Oxenaar, most famous for his design for the Dutch Guilder...
Read more 13 JULY 2017

VBAT Blog: I wish I could work on that

VBAT's Italian designer Simone Marian goes back to his roots, talking about a brand from his home country he'd definitely love to...
Read more 6 JULY 2017

Dutch Design Heroes: Ben Bos

VBAT's Creative Director Graham Sturt interviewed one of the late great Dutch Design Heroes shortly before his death. Learn more a...
Read more 27 JUNE 2017

Etos Summer Commercial by VBAT

Today the new summer commercial for Etos went live. The commercial launches the new summer campaign of Etos, which is entirely ab...
Read more 26 JUNE 2017

VBAT Blog: Change.

VBAT's CEO Remco van der Sluis on designing change: "New is what scares most people. They prefer the status quo: it’s safe....
Read more 22 JUNE 2017

VBAT Blog: Foodporn of The Simpsons

VBAT's Creative Intern Ross Norman has been interviewed by Munchies about his side project, an Instagram account on Springfield Cu...
Read more 21 JUNE 2017

VBAT Blog: What Design Can Do 2017

On the 24th May at the Muziekgebouw aan ‘t IJ, VBAT held 2 breakout sessions at the 2017 What Design Can Do annual confe...
Read more 15 JUNE 2017